What is anchor text for in seo?

alexkim

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If I want to high rank my site with the keyword "iPhone", do I have to put the backlink anchor text as "iPhone"?

Then is it hard to get high rank except for the "iPhone" keyword? Do I have to make a backlink with anchor text for other keywords?
 
create a natural-looking backlink profile with a variety of anchor texts. However if you keep using the exact same anchor text for all of your backlinks such as "iPhone", it will be seen as spammy by search engines.
 
it's that easy as you think but you need to do it naturally .

  • 70% = Branded Anchor Text.
  • 20% = Naked Link Anchor Text.
  • 5% = Generic Anchor Text.
  • < 5% = Partial Match Anchor Text.
  • < 1% = Exact Match Anchor Text.
(Copy - Pasted)

at the end it depends on your budget but I always suggest to start with long term keywords not "iphone" or "buy iphone"! because it's nearly impossible to rank in such a keyword without $$$$$ - $$$$$$ :)
 
Don't use the keyword you want as anchor text for all of your backlinks, it will lead to being spammy and get penalized by Google.

Use relevant long tail keywords and LSI keywords and diversify your link profile like looks natural.
 
"iPhone" - keyword is competitive too.
So to make your link natural and be more competitive, you can go for related keywords and long tail ones.
 
iPhone Key word did not help you. Use "Buy iPhone" instead to make you inlisted early.
 
Anchor text — or link text — is the visible, clickable text of a link. It usually
appears in a different color than the surrounding text and is often underlined.
Good link text tells the reader what to expect if they click on the link
 
First you have to anchor naturally using your keyword. Natural anchor is very effective.
 
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