create a natural-looking backlink profile with a variety of anchor texts. However if you keep using the exact same anchor text for all of your backlinks such as "iPhone", it will be seen as spammy by search engines.
it's that easy as you think but you need to do it naturally .
70% = Branded Anchor Text.
20% = Naked Link Anchor Text.
5% = Generic Anchor Text.
< 5% = Partial Match Anchor Text.
< 1% = Exact Match Anchor Text.
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at the end it depends on your budget but I always suggest to start with long term keywords not "iphone" or "buy iphone"! because it's nearly impossible to rank in such a keyword without $$$$$ - $$$$$$
Anchor text — or link text — is the visible, clickable text of a link. It usually
appears in a different color than the surrounding text and is often underlined.
Good link text tells the reader what to expect if they click on the link
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