What is a white-hat link these days?

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Zeplix

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I have a little question here:
These days, what exactly is a white-hat link? In fact, what kind of link will Google NOT penalize you for?

These days you can't:
  • use blog comments
  • use articles
  • use press releases
  • use guest posting
  • use web 2.0 blogs (apparently mentioned at SMX Advanced)
  • use paid reviews/mentions (nofollow "forced" by Google)

So... what in the world CAN you use?
Mentions on a news site (good luck with that).
Social media (mainly twitter - but only gives short-term boosts only).
Possible links on actual edu/gov sites (again, good luck with that).

And uuuhhh... what exactly is left?
 
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Technically speaking, a white hat link is still the same as it always was - a link that a 3rd party has created independently of you, the link recipient.

In terms of building white hat links, it's just a link that can pass as the above.

So to mimick that- low obl, surrounded with high quality related content would be a good start.
 
davids355 said:
So to mimick that- low obl
Click to expand...

This is something I've never really gotten - I find that most quality sites DO indeed have a large number of outbound links, linking to other relevant resources, more information, related blogs, and so on. News sites often do this, wikipedia has the entire bottom stacked with outbound links, and if you go to a decent university you're told to look for sites that can verify their sources (often with outbound links).

So... what gives?
 
Hello! I'm newbie in SEO. I am doing a manual SEO of my website. My website is related to CASINO. I want to find websites which are related to CASINO. How can i find websites? What i need to type? Allintext ,,,, Site: ,,,, Or what i'm so confused.... Please help me.
 
Seo Emperor said:
Hello! I'm newbie in SEO. I am doing a manual SEO of my website. My website is related to CASINO. I want to find websites which are related to CASINO. How can i find websites? What i need to type? Allintext ,,,, Site: ,,,, Or what i'm so confused.... Please help me.
Click to expand...

anything would do. if the sites have the word casino somewhere on their page or title then they are highly likely to be related to casinos. even just typing in casino blogs would probably do too
 
Zeplix said:
These days you can't:
  • use blog comments
  • use articles
  • use press releases
  • use guest posting
  • use web 2.0 blogs (apparently mentioned at SMX Advanced)
  • use paid reviews/mentions (nofollow "forced" by Google)
Click to expand...

Strongly disagree, you can (and should) use all of these link building methods, but with the right keyword diversity, with the right drip feed, with good quality, niche targeted and without blasts. I'm rankings sites with GPs and PRs alone even recently, paid reviews and web 2.0 blogs still have a positive effect and even blog commenting, as long as its niche targeted and in small amounts, is good.
 
Seo Emperor said:
Hello! I'm newbie in SEO. I am doing a manual SEO of my website. My website is related to CASINO. I want to find websites which are related to CASINO. How can i find websites? What i need to type? Allintext ,,,, Site: ,,,, Or what i'm so confused.... Please help me.
Click to expand...

You should have started your question with a new thread. Anyway, here is a link with a great database of footprints, try them:

blackhatworld.com/blackhat-seo/black-hat-seo/491042-get-huge-search-engine-optimization-footprints-collections.html
 
In the long-run, anything you do to game Google has the potential to backfire. The best white hat seo strategy, IMO, is to do what Google wants: create good content and update regularly. Connect your sites to social media platforms and hope your site and content spread naturally. It may seem limited, but when you factor in your ability to own several sites, spread across different registrars and hosts, all covering different niches, it's more than fine. It's like the Keynesian invisible hand in economics. Here Google Alg is the invisible hand, motivating us to deliver relevant and worthwhile content.
 
This is very true!

ron.ray said:
Strongly disagree, you can (and should) use all of these link building methods, but with the right keyword diversity, with the right drip feed, with good quality, niche targeted and without blasts. I'm rankings sites with GPs and PRs alone even recently, paid reviews and web 2.0 blogs still have a positive effect and even blog commenting, as long as its niche targeted and in small amounts, is good.
Click to expand...
 
yeah nothing is working and you know google also going to shut down forever :frusty:
 
It's all about quality rather than quantity. The odd blog comment or press release is ok, however its about getting less links that have higher quality and relevance - producing link bait that other people naturally want to link to. The best white hat SEO is the type where you don't have to go out and find links, people find you and link to you because you offer something unique and value adding.
 
I'd say a white hat link is anything that you didn't create for SEO. Like others have said, a good white hat link will be for good content or "link bait."
 
Its all about moving with the times - blog comments is rather old now (and an easy way of getting a slap if done on mass), Infographics are a good way of building backlinks but again, this technique has rather peaked... SEOMoz did a great White Board Friday a couple of months ago on where link building has come from and where it's going, definitely worth a watch.
 
i can only think of blog posts and social media..
 
sabian1982 said:
SEOMoz did a great White Board Friday a couple of months ago on where link building has come from and where it's going, definitely worth a watch.
Click to expand...

Not sure what a white board friday is - anyone have a link to this particular one from SEOmoz?
 
I can't post links yet but the video was called "High-Value Tactics, Future-Proof Link Building" by Cyrus Shepard - posted on the 8th February of this year... do a search on Google and the first listing is the link to the original post, the second listing is to the video on YouTube. Rather insightful stuff... can't post a URL owing to my current post count!
 
The only links Google approves of are paid links in Adwords.

Note that today's supposed "white hat" links will likely be penalized at one point or another in the future.
 
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