you put your link that one with id1 everytime someone clicks that you see it on your stats as id1 , when someone clicks the link with id2 it will show it in stats so you can see how many clicks and conversions you got from different places for same offer. Otherwise you can't know from which link the visitor came.
It's extra data to help analyze your stats. You can indicate traffic source, PPC keyword, etc. Usually it's appended to the end of your tracking link in the manner &sub1=mysubidinfo but ask your AM before setting one up.
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