Hi, first I want to thank BHW for being a great resource for me thus far. I've only joined recently, but have bounced around a few forums and sites before this trying to soak up as much info as possible. BHW looks like a great community and I look forward to a long brotherhood with its members. Now then, I am still very new at SEO and so I decided to start with a relatively low competition keyword (which I can then eventually build out from and try to tackle some more competitive KWs). I don't have dreams of getting rich from this first attempt, I just want to build some experience, learn some lessons, and not lose big. I also think my site has value so I look forward to getting it in front of some eyeballs too. My question is this: assuming I write all my own articles and handle the on-page SEO, what is a fair initial investment for handling the off-page stuff? Again, this is a pretty low competition keyword ("relatively easy" on Traffic Travis, and Market Samurai seems to confirm). I'm thinking of dropping in about $50 and waiting to see a little return on that before putting in any more. Is that fair, or am I selling myself short? I've monetized with Adsense and Amazon. I'm not even expecting to see those $50 come back right away, I just want a sense that things are moving in the right direction. Also, the site is relatively new, so I don't want to be blasting it with too much stuff either. So, how much would you start off by investing? Also any recommendations on services that have worked well for you? All help is appreciated, thanks. EDIT: To clarify, I am not asking how much it'll cost to rank on the first page or #1 or whatever. I'm asking how much is reasonable to put in before judging whether or not to put in more. If there's potential, I have no problem expanding the investment. If I'm beating my head against a brick wall, I'd rather diversify and try a different KW.