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What is a "normal" CTR on Desktop display ads?

Discussion in 'Media Buying' started by blackgecko, Dec 3, 2014.

  1. blackgecko

    blackgecko Newbie

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    What is a "normal" CTR on Desktop display ads?
    I heard some people say %7 some said %2 but in reality I achive around the %0.9 CTR on a CPM basis...
    What would you guys say that is a very poor CTR and a AWESOME CTR?

    Thanks in advance :)