There are some pretty good descriptions in here so I'll just say:
Make sure to use one! Landing pages are heaven sent. If done right, they increase conversion rates. If done wrong, you can scare off customers or lose their interest, etc.
Also -- there are many templates for landing pages but you can make one yourself, that's what I did.
Either way, make sure it includes a description of what your product is, and tell the customer how it will revolutionize their life (without lying or you'll end up with refunds everywhere).
Make sure to have an image of your product somewhere on the page. If you have a software product, create a mock-up box in Photoshop and put the image there. This helps the customer visualize what they get in return for their hard-earned money.
Most important -- have a BIG CALL TO ACTION. Landing pages are meant to convert so don't be shy and put a big ass button near the middle of the screen for them to click and continue.