I wasn't sure where to post this, but it's pretty applicable to multiple sections. Anyway, I understand that SEO improves search engine rank. But unless it's on the first page, it's unlikely I'll see it. I might go up to five pages into the search results, but past that is highly unlikely. Does 1 backlink matter if you aren't going to get more? And why? Are people actually going twelve pages into a search or is there another reason?