What happened with cheap leads from Facebook?

Golicyn

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Hey,

I have large experience across CIS and EU markets on Facebook, and in 90% of my projects, I got leads for 1$ or less. For some countries like PL, BY, and UA leads were for 0.1$, and that's not a incent sweepstakes, all those leas I drove to educational projects/affiliate programs.

But when I started with the US a week ago, hell, why my leads are for $7-10? :( It's not okay, my competitors in EU/CIS had leads for $4-5, while I did for $1 and less, so it's NOT normal to receive leads for $7-10 in the US market.

This time my niche is soft motivation, goals, dreams.... you know all these things that are easy to sell.

My posts are not bad, I use different tactics and strategies, and high CTR images, but by the end of the day I get $10 CPL.
With my $4 trip-wire, it doesn't make sense.

What are the tips you can share for the US e-learning (motivation, life balance, confidence, dreams) market?
If you don't want to expose something - feel free to DM me, I'll also share my best practice from EU/CIS e-learning.

Have a nice weekend guys!
 
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