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When doing keyword research then building and structuring a niche site, what is the purpose of having a main keyword?
I see, but is the main keyword necessary in any way?The main keyword brings the most traffic usually, and all other keywords are some sort of subcategories to the main one. At least that is how I see it.
I see, but is the main keyword necessary in any way?
If it's a niche site as opposed to a micro niche site, can you have multiple main keywords? Are main keywords another name for seed keywords? Like the one's you'd have category pages for?Yes and no.
A main keyword could be the best performing keyword your site ranks for and delivers you the most traffic so you consider it to be your "main" one.
Other sites may rank for many keywords and not have a standout one so there isn't one which would be considered to be main.
Main keywords could also be for micro niche sites such as "Best 4 Slice Toaster" or something like that.
If it's a niche site as opposed to a micro niche site, can you have multiple main keywords?
Are main keywords another name for seed keywords?
Another thing I always wondered was, if you're building a niche site, that has multiple main keywords, which main keyword should be in the domain name? Because usually in micro niche sites you'd buy an exact match or a partial match domain wouldn't you?A micro niche site will have one main keyword which will most likely be in the URL of the domain name.
A niche site can have multiple main keywords which would be the ones you want to predominately target to drive traffic.
No.
Another thing I always wondered was, if you're building a niche site, that has multiple main keywords, which main keyword should be in the domain name? Because usually in micro niche sites you'd buy an exact match or a partial match domain wouldn't you?
Or is it not necessary?
what is the purpose of having a main keyword
That one depends on your niche and there are a few things you could do.
Micro niche sites you would always buy an EMD or PMD.
For broader niche sites, you could include a closely related keyword or go for a branded name.
Example:
Let's say I sell Social Media followers. My target keywords would include the word "followers" so I would want this in my domain name.
My domain name could be igfollowers.com if I sell Instagram followers.
Or bestfollowers.com if I sold followers on multiple Social Networks.
In this example, the word "followers" is very important because it will appear in a lot of the search queries that I would be trying to rank for such as Buy Instagram Followers, Buy Cheap Twitter Followers, etc.
I'm not sure what's exactly happened with the Fred update and if it has impacted this, but before this update having the word "followers" in the domain name would have given me a benefit in the SERPS in this example.
You could include a keyword like the example above which would be in a lot of the search queries or you could include a keyword with the highest volume and that would all depend on the niche you're in.
Would a site where you sold followers for multiple social networks be considered a micro-niche site or just a niche site?
Makes sense.Keyword reserch go in this order.
Main
Broad (sub category)
longtail ( hanging fruit )