What does the "X" mean in traffic travis?

rockme12

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Hello guys,
I started using traffic travis and wondering what the X means in the analysis. I see a lot of these X's. I am assuming it is a good sign, the more x's the better?

Also, If I see pinterest in the top 3, is it good?

What kind of stuff besides forums, Q&A answer sites and EMD sites should I be looking for as a sign of easy competition.

Thanks
 
"X" means that analyzed phrase doesn't exist in page tags (H1, Title, Description) or domain doesn't include to the DMOZ catalog... etc.
for your competitors links "X" is good but for your website it is bad.

the more social signals competitors links have, the more difficult for your page to be first with analyzed keyword.
but values depend of each individual case.
 
"X" means that analyzed phrase doesn't exist in page tags (H1, Title, Description) or domain doesn't include to the DMOZ catalog... etc.
for your competitors links "X" is good but for your website it is bad.

the more social signals competitors links have, the more difficult for your page to be first with analyzed keyword.
but values depend of each individual case.

Thank you. I was lost there.
 
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