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What does QUALITY (content) mean to YOU?

Discussion in 'Black Hat SEO' started by QualityContentWriter, Aug 25, 2012.

  1. QualityContentWriter

    QualityContentWriter Junior Member

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    It’s my second day here, and I’m curious to know how other users measure quality. It’s a word that seems to have multiple meanings depending on the context (which is why there’s another thread about it that’s spawned such a heated debate.)

    According to this other thread, one side is saying “content isn’t shit” and the other side is saying “you’re just being lazy/cheap” but I feel the difference is just that the end goals aren’t the same.

    I come from a world where “unique” doesn’t mean “must pass copyscape”; it means “one-of-a-kind”. (Yes, there is a difference and that’s not up for discussion, dammit) The first question I ask clients is “what do you hope to accomplish?” and then I do everything in my power to make it happen- or I recommend somebody else who’d be a better fit for the job. So in my world, Quality is measured by the fulfillment of a goal, aka results.

    Whatever world you come from, I’m curious to know how YOU measure “quality” in content? And, what your GOALS are.

    Note- In every thread where “content” is mentioned, it’s accompanied by an “acceptable rate to spend” on “content vs. quality content.” It’s interesting to see, but leaves me wondering for more. Let’s try to not talk about word count or cost… just what you’d expect to get in an “article” (maybe elaborate on the purpose of said article) and how YOU would determine the value of content.

    Generically speaking (let’s say I’m judging an optimized blog post) I’d look for:

    · Intriguing title, makes me want to read more
    · Engaging intro/first paragraph, makes me want to keep reading
    · Specific, useful topic. (Not just going on and on about a keyword, but something of real use to a reader)
    · Viral quality (would I share this on Facebook with my likeminded friends?)
    · Visually appealing/not intimidating (people online have a shorter attention span)
    · Well researched- credible/authority resource links for more info
    · Entertaining / I don’t finish reading and feel like the last 5 minutes of my life have been wasted
    · The basic spelling/grammar, but those are hardly an issue if you do it right
    · Language, tone, and readability are all appropriate (not just for a “bored” reader on the web, but also catering to the core market)
    · Keywords- becoming less and less important, but they still matter. Focus on natural placement of course

    That’s the basics of what I look for. What about you?
     
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    Last edited: Aug 25, 2012
  2. weruncompanies

    weruncompanies Power Member

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    - Correct English
    - Proper Grammar and Spelling
    - Engaging to Reader (Not boring or all out there)
    - Long sentences (No short groups of words)
    - Extensive Wording (No 5th grade short words, makes use of dictionary)
    - Able to Paragraph Correctly (knows when to stop)
    - No Run On Sentences (knows when to add commas, stop, etc)

    A hundred other things..

    - Passes all copy programs. (100% unique, 0% matches for anything).
    - Not re-written (Author adds new material to the industry)
     
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  3. QualityContentWriter

    QualityContentWriter Junior Member

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    Very interesting! I'd neglected one "rule" I learned (because it applies specifically to web content and sales letters) that the reading level should be 6th grade, and all words/sentences/paragraphs should be short, punchy, and to-the-damn-point.

    Again, that depends on the audience, and it's a very interesting thing to see that others look for the opposite.
     
  4. Joker7

    Joker7 Regular Member

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    Content that engages readers and keeps them reading from start to finish.
     
  5. RobotDestruct

    RobotDestruct Junior Member

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    Ha, I was always told the same thing. It's cool to get others opinions on this too. I guess it depends on the audience you are going for. My sales writing is a lot different than my sales writing for my other site because it's two different types of customers.
     
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  6. QualityContentWriter

    QualityContentWriter Junior Member

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    Exactly my point! The language and tone (includes how short/long the words and readability are) should be totally different based on the target audience. That being said, I do tend to keep it short, sweet, and simple for almost any audience on the web just because I'm catering to that shorter attention span. Curious about the "defense" (not really the word I'm looking for...) about using longer sentences and words.
     
  7. psytrance

    psytrance Power Member

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    This

    Plus proper niche research, lsi keywords, h2 and h3...

    edit: add targeted main keyword at the first and last sentence.