It’s my second day here, and I’m curious to know how other users measure quality. It’s a word that seems to have multiple meanings depending on the context (which is why there’s another thread about it that’s spawned such a heated debate.) According to this other thread, one side is saying “content isn’t shit” and the other side is saying “you’re just being lazy/cheap” but I feel the difference is just that the end goals aren’t the same. I come from a world where “unique” doesn’t mean “must pass copyscape”; it means “one-of-a-kind”. (Yes, there is a difference and that’s not up for discussion, dammit) The first question I ask clients is “what do you hope to accomplish?” and then I do everything in my power to make it happen- or I recommend somebody else who’d be a better fit for the job. So in my world, Quality is measured by the fulfillment of a goal, aka results. Whatever world you come from, I’m curious to know how YOU measure “quality” in content? And, what your GOALS are. Note- In every thread where “content” is mentioned, it’s accompanied by an “acceptable rate to spend” on “content vs. quality content.” It’s interesting to see, but leaves me wondering for more. Let’s try to not talk about word count or cost… just what you’d expect to get in an “article” (maybe elaborate on the purpose of said article) and how YOU would determine the value of content. Generically speaking (let’s say I’m judging an optimized blog post) I’d look for: · Intriguing title, makes me want to read more · Engaging intro/first paragraph, makes me want to keep reading · Specific, useful topic. (Not just going on and on about a keyword, but something of real use to a reader) · Viral quality (would I share this on Facebook with my likeminded friends?) · Visually appealing/not intimidating (people online have a shorter attention span) · Well researched- credible/authority resource links for more info · Entertaining / I don’t finish reading and feel like the last 5 minutes of my life have been wasted · The basic spelling/grammar, but those are hardly an issue if you do it right · Language, tone, and readability are all appropriate (not just for a “bored” reader on the web, but also catering to the core market) · Keywords- becoming less and less important, but they still matter. Focus on natural placement of course That’s the basics of what I look for. What about you?