What does marketing for agents mean?

I think it means that SEO specialists must optimize their strategies for AI, such as Google’s AI-generated sections, because (in her view) people will no longer scroll through the SERP and will instead get their answers directly from AI snippets.
 
yeah, it’s kind of like SEO but for AI agents.

Instead of just ranking on Google, you’re trying to get your content picked and used by AI tools when they give answers or take actions.

It’s less about keywords and more about clear info, trust, structure, and authority so AI can easily understand and use your content.

so yeah, similar idea, just shifting from search engines to AI systems. : )
 
It's already happening in the career space.

Resumes are being customized to pass AI checks with keyword stuffing essentially and companies
are using AI to screen.

Hence, making it for AI and not people.

Now magnify this in more industries.
 
AI agents will study data and suggest products and services to people. They are turning into personal assistants to people. Everyone in future will depend on AI agents for making purchase decisions. So, we should market products to agents instead of people.
 
Yes, it’s like SEO, but for AI. Instead of ranking on Google, you need to be selected by AI like OpenAI. The goal shifts from getting clicks to becoming the answer. Marketing isn’t replacing humans, but AI is now the gatekeeper deciding what people see.
 
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