what does it take....

to rank #1 in serp with branded keywords of KD 20-26?

keyword #1: widget (kd:26)
Google SERP
Ranking #1 is the actual brand with metrics DA15, PA28

Keyword #2:bluewidget (kd:24)
Google SERP
Ranking #1 is the actual brand with metrics DA24,PA36

These are not affiliate but more ecom/dropship focused (shopify platform).

so whats up guys!? any suggestion is appreciated - oh, and happy voting! (to those in US of A)

EDIT: Besides content and on-page, what would be your off-page strategy?

What sort of backlinks etc do the competition sites have going to them ?
Are they powered by PBNs ?

MisterF said:

What sort of backlinks etc do the competition sites have going to them ?
Are they powered by PBNs ?

Click to expand...

i'd wager the poster doesn't know, hence the ranking problem.

I don't have a ranking problem (as of yet), i'm just trying to get a sense of direction for this kind of situation.

I highly doubt they are powered by PBN. No brand would risk that - at least i don't think. I quickly looked at ahrefs and didn't see anything out of ordinary but i have no knoledge how to spot PBN's.