The logo is plain ugly. You will ask the designer to do something dramatically different if he sent you something similar but the brand behind the logo changes everything. The brand is so powerful that it can make every crappy logo they like look brilliant.
This logo reflects the ideology that Google is a fun company. Its founders have make sure that it remains so. Though the logo looks simple it has traveled a long way since its inception. It was all started with the following logo
It appears that some kindergarten student has designed this logo, simple block letters in primary colors. But its not so.
Its developed by a math whiz from Stanford. Any guesses??? Let me give you a hint. The math whiz is also a co founder of this company. Yes, you are right! The creator of this logo is none other that - Sergey Brin.
Like Google's name, this logo has a interesting story behind this. During that time a free, open software was available to create images called GIMP. Now this software was tricky to employ. Sergey was naturally very curious about things. He was trying to learn this software and when he was finally able to learn it, he created this. The look mattered least to him. He was happy that finally he was able to learn GIMP.
This logo appears to be made of fairly humble, simple colors with no font or symbols, but even simple colors can have a deep relation to company image.
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