What do you tell your clients?

G

GroovinMind

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So what do you tell your clients that you do? I mean your not going to tell them your "methods" or that your going to use SB. So when they ask you what it is you do or will do for them. What do you tell them?
 
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I tell them I'm a senior marketing professional and I've been in the industry many years
 
I am very transparent on what methods i use to rank them. It is always better to let them know as far as they can understand the whole proccess.

That said, it depends on the customer some just want results and are careless on the how as long as it is working for them.

However, be cautious with BH tools ... I mean if you have serious businesses as customers you don't want to spam their URL all over the web. It is better to go white - gray hat rather than black hat. Unless they explicitely ask you to go dark but they need to be properly advised of the stakes.
 
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So you tell your clients your methods? Whats to stop them from doing it themselves then?
 
I call myself an Inbound Marketer rather than an SEO.
It's a HELL of a lot easier to explain and justify them spending money if you approach it as a marketing expense.

I also find that if you're upfront about the work involved, but leave out the super secret tricks of the trade you can even offer to help them do it themselves and end up getting a sale - takes about a week before they realise that their time is worth more than what they'd pay you :D
 
I tell them the truth))) Really, I tell them methods I use, but... they don't understand me.
 
I don't use automation on clients. Only my own sites. So I tell them exactly what I do :p
 
Yeah, I tell my clients 100% White Hat SEO. Native English speakers are used for all content generation. Everything is done manually. Won't raise any red flags at Google. And will keep you ranked for the long term. If they want a longer explanation, I may go into Page Rank, and talk about what a quality backlink is; along with the types of backlinks that will be built. *(All of that is true as well, I'm not just saying it to them)*

Of course I fool around with some BH stuff on my own sites, but keep it all proper for the clients.
 
malaga said:
I mail them the google .pdf for webmasters.
Click to expand...

And what their respond?

I not running SEO for clients but if I do I will just tell them that the importance of search results to let more potential client know about the business. Imagine if each day that xxx number of people looking thier products, how big the loss to them if they are not there. If they agreed, I will continue that see you competitors is paying big amount of money to G to advertise and it usually cost them $xxxx a month... Many of them don't even know it could be done in more cheaper and efficient way before going advertise in G adwords and told them they are very lucky they found, the expert money maker online. Following with you proposal $xxx and it's 60% cheaper than their competitors. I wouldn't go in detail what I will do for as I believe they will have a feeling they will have more question and more hard to close the sales if more info been given. Keep focus on the rewards & results to make the deal.
 
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Usually, no more answers and pay my price.

Too, I use this example: As you don't repair your car, because your mechanic do it (and you don't know how to do), I put your page in top. If you want to know how, read the pdf.

:p
 
I don't do SEO for clients anymore but the clients I had knew what SEO was and most of them wanted white with a few accepting the use of some gray (using AMR, BMD and a few other tools).

It is important to know the difference between doing SEO on a business site and the sites most of us build, like niche sites. You should explain to your client that SEO doesn't happen over night and that it's a process like creating a brand, it's better to go pure white and be slow than to have links from porn sites pointing to your client's business site. It's far easier just to be patient than to try getting the site back into Google's index after they throw it out. Business' aren't very tolerant when it comes to things like this.
 
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