I have read a lot on finding out if it is possible to rank on the top page but did not get a clear picture. I would look at the top 3 to see if they are optimized for the keyword ( in title, url, or description) â€‹â€‹What if they aren't = good sign, go for it. â€‹Oh my god, I see Amazon and Walmart but they aren't optimized. Is this an issue? â€‹I believe this would be fine because they are only ranking on domain authority and Google needs something to show? If a normal website besides these major authority sites are optimized then I would check their backlink profile. â€‹Check for keyword anchors to see if they are strongly going after a certain keyword. Look at how many different referring domains they have. then what? I only wrote all this down to show I have tried my best to understand it. I just can't find the confidence in my ability to find a good keyword to rank. If I knew that top 3 was actually possible then I would build a PBN for it. Can anyone give any advice or have a type of article they may have read that explains it very good? I am sorry if I rambled on or wasn't clear on anything.