What do you guys use for on page seo analysis?

What do you guys use for on page seo analysis?

Here are some seo reporting tools that you can use for free - see my earlier post at:

https://www.blackhatworld.com/seo/free-use-of-seo-tools-reporting-programs.827123/

There are some 15-20 different SEO reports you can choose from - just remember to use the "live preview" button under the main picture.

And I am making no guarantees any of these are worth much but some have given me info I didn't know before...

I'm yet to find a reliable tool (software) for on-page analysis. That's why I don't rely on any. They usually just spit out useless scores.

Only thing I trust is manual approach.

I have a list of things I look for when analyzing competition:

<title>
H1, H2, H3, H4
keyword density (of the whole keyword and its parts)
image alt tags, captions
word count
video embeds
schema
interlinking
outbound links
social shares (indicates that content is high quality since people find it worth sharing)

Hope this help a bit.