I've been trawling through all the threads about this latest Penguin update and everyone seems to have a different definition on what being "hit" means. For instance, there are a lot of people who have been completely blown out of the index- from page 1 to nowhere. Others, such as myself, have only been slightly damaged- my main keywords have gone from #1-2 to the top of page 2, which in my eyes isn't a massive drop. Some of my other keywords have gone from #25 to #100, but nothing deindexed as some have been posting. So, what constitutes being "hit"? Could those of us that have seen rankings drop be really seeing mere link devaluation? Perhaps some of the sites linking to us got deindexed? Surely a small drop of only 5 or so positions can be rectified with some high quality link building or fresh content, rather than everyone dropping their sites and bailing? My apologies if this is perceived as a stupid, useless, waste of oxygen thread. I'm just curious because there seems to be a lot of exaggeration.