depends on your sales skills
popular method is selling local seo services to local companies via cold call/email
my tip go for sectors like doctors offices. biz with big profits. avoid lawyers.
on related note, friend of mine billed a dr office, pulmonologist to be specific, $12,000 for a WIX site. no seo no optimization real beginner level stuff. money is there if you put in the effort.
In medicine, I heard that some company paid 2 million for an app done by 3 students (they were hired by another company). That was the real deal.
You are selling foot traffic or local pick-up orders.
Local clients don't know shit about metrics or fancy terminology.
They just know some idiot from overseas keeps calling them for amazing
Google approved results and they didn't have a lot of success from the
last "agency" that ripped them.
So, get creative with showing them their potential growth.
Hi. I'll help you get more clients.
I am an expert of the internet. I have been browsing the internet for 20 years now.
Now I know tricks that make people buy from you.
Last time I found people don't know what copywriting is, they barely understand what Google is doing and nobody except some specialists understand the point of buying articles.
So nobody wants it.
So I understand I must sell under some different name, not "the best SEO in the city" unless I want to work with some local agencies.
But people know what websites are. And this seems the easiest one to start with, but it's extremely competitive.
Then upselling those articles, seo and other services.
If I decide to advertise myself very precisely, I'm going to be found by an agency which will pay me some peanuts cause they do all the heavylifting.
If I decide to do my own campaign, I'm going to find people and make them aware that something like that even exists.
And they will not bother looking further cause they'll know I'm going to help grow their business.
From observing other people, I have noticed the best outcome is when you fit the client's personality type. Then it's a breeze.