What campaign type do you guys use for NUTRA?

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besirk said:
Hi guys,

Recently i was launching sales campaign for my nutra offers, the first 3 days i had around 10 purchases per day.

After the third day immediately to 0 for the next 3 days.

Can you please explain how you launch ads, what’s your strategy etc.

I would really appreciate it
Click to expand...
Hi @besirk !

It’s likely your ad triggered Facebook’s review systems. Nutra offers are high-risk and often flagged. A common strategy is to launch with aged, verified assets and gradually warm up the campaign. Start with low spend and scale slowly over several days while monitoring engagement. Many marketers also use cloaking or indirect funnels to stay compliant. Rotating creatives and accounts can also help maintain performance and avoid sudden drops.
 
You launched a Nutra campaign, got sales for the first 3 days, then dropped to zero — likely due to:

  • Ad fatigue or high frequency
  • Hidden account restrictions
  • Pixel or tracking issues
  • Budget scaled too fast → learning phase reset
Recommended strategy:
  • Start slow with CBO + 3–5 ad sets, each with 2–3 creatives
  • Use 1–3% Lookalikes and broad interests
  • Scale gradually (20–30% per day), avoid editing during first 3 days
  • Always have fresh creatives ready to rotate
 
besirk said:
Hi guys,

Recently i was launching sales campaign for my nutra offers, the first 3 days i had around 10 purchases per day.

After the third day immediately to 0 for the next 3 days.

Can you please explain how you launch ads, what’s your strategy etc.

I would really appreciate it
Click to expand...
That drop sounds like you hit a burnout or flagged creatives. I usually start with CBO, broad targeting, and rotate creatives every few days. Warm-up phase is key too. You testing multiple angles?
 
Try CBO with manual bidding + broad interests, warm up pixel for 3–5 days, then scale slowly—sudden drops often mean ad fatigue or flagged creatives.
 
Classic FB burn. You hit a good pocket, then got flagged or algo throttled you. For nutra, use CBO with broad targeting, warm pages, and cycle creatives every few days. Always prep backup BMs and pages.
 
I usually run search or native campaigns with small budgets first, test creatives, and scale only winners slowly.
 
For Nutra, I usually start with small test campaigns on push or native traffic, track winning creatives, then scale slowly.
 
Most guys run Nutra with push or native ads, testing small, cutting losers fast, and scaling only the winning angles.
 
besirk said:
Hi guys,

Recently i was launching sales campaign for my nutra offers, the first 3 days i had around 10 purchases per day.

After the third day immediately to 0 for the next 3 days.

Can you please explain how you launch ads, what’s your strategy etc.

I would really appreciate it
Click to expand...
Nutra campaigns often drop in sales after the first few days. This can be due to overlapping goals, lack of innovation or creativity for new goals, or a need to re-optimize the algorithm. I usually reset by testing new goals and content, expanding my target audience, and monitoring impression frequency. I have a backup plan with small budget test campaigns running in parallel with the main campaigns. Have you tried scaling in any direction?
 
your product life is too low , i think you should focus more on advertising budget and cost per result , create more advertising campaigns and then maintain the campaigns that bring results , turn off the campaigns that do not bring results or are too expensive
 
It is impossible to answer this question without knowing what exactly you launched, which website, and which ads. We launch ads bypassing Facebook moderation and launch any creative content to a wide audience in Europe. There are no particular secrets.
 
nothing broke. platform gave u trial traffic, then judged. weak postbacks, shaky funnel, thin creatives = cutoff. relaunch with new ads, fresh domains, softer scale. nutra rewards patience, not panic.
 
Test different ad creatives and audiences. Your current ones likely fatigued. Nutra requires constant creative refreshing.
 
our campaign likely faced ad fatigue or audience saturation. Rotate creatives test multiple audiences and gradually scale your budget to maintain consistent performance
 
I usually start with broad targeting, test a few creatives, and optimize after a few days. If sales drop, it’s probably audience fatigue or the learning phase.
 
I recommend running ads for a wide audience—the wider, the better. Nutra works very well for a wide audience. Run more aggressive creatives to bypass moderation, because in this niche, you need to stand out with your creativity right away. That's the only key to success, because everyone is now making their ads formulaic and identical.
 
This is very common with Meta, especially in nutra.


What usually happens is that Meta finds a small pocket of buyers in the first few days. The algorithm pushes delivery to the most responsive users early on, so you see conversions quickly. Once that pocket is exhausted, performance can suddenly drop.


Another thing I see a lot is creative fatigue. In nutra campaigns creatives burn out very fast. If you're running only a few ads, the CTR drops after a couple of days and the system starts losing momentum.


Audience size also matters. If the targeting is too narrow, Meta will hit the most likely buyers first and then struggle to find new ones.


Personally I rarely launch with just one or two creatives. I usually start with at least 5-10 variations and keep adding new ones every few days. In these verticals the creative volume is often what keeps the campaign stable.


Also worth checking frequency, CTR trend and CPM changes after day 3. They usually tell you exactly where the drop is coming from.


Just my experience running these campaigns.
 
I usually test Nutra with a Purchase conversion campaign (ABO), 3–5 ad sets with different interests/broad + 2–3 creatives each, then scale the winning ad sets into CBO while refreshing creatives to avoid fatigue.
 
That’s the classic FB burn — you catch a solid pocket of traffic, then suddenly the algo clamps down or you get flagged. With nutra, it’s safer to run CBO with broad audiences, use aged/warm pages, and refresh creatives every few days so things don’t go stale. And never rely on a single setup — always have spare BMs and pages ready to swap in.
 
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