Cold calling is a sport! If I had to summarize cold calling in 3 steps here they are:
1) Do your research
2) Establish trust
3) Dont give up
So, do your research. Doesn't have to be much, know the prospect beyond their name. Know their interest, habits, idk anything else that could help you out. The more details the better. You'll be surprised how many cold callers don't even bother searching a name in google
Establish trust, in the first 10 seconds. Make a good impression. Be excited but match your prospects tone. Have your pitch be just a little bit higher/louder than your prospect. How do you establish trust? Theres a lot of ways and this deserves multiple articles but it really goes back to research. Establishing trust is a lot easier if you know what problems your prospect is facing already.
Don't give up. Follow ups are important and you'll need to followup on prospects. Be professional about it, don't spam. Many time, cold callers get trapped by gatekeepers or give up after the classic "Im busy right now". And yes, they may be busy, but everyone is busy and is always busy so it is your job in the first 15 seconds to explain why they should or should not be committing their valuable time right now to talk for the next 30 minutes.
I usually say something like this(I'm using a lot of interchangeable voice and you cant script this out. Its a different delivery for every different type of person) oh sorry Ill give you a call back later but before we leave off, I just want you to know that client X(prospect customer/client to your prospect) signed up with us and they went form 100k to 1 million so I really want to help you get started. Anyways, have a good day.
Then in your follow up email, before you call them again, you can reference this case study or revisit the benefit you just pitched.
Cold calling is hard. Most people who cold call suck. They use a script, they don't research, they ask stupid questions, and most importantly they don't listen!
I know when someone is going to buy in the first five minutes of a cold call. How? I look to see if they ask me questions. Your prospect should be talking more than you! Like 50% more, the more the better.
Ik this post got long and didn't stick to the format lol. I really love talking about sales and every aspect of it. So maybe I'll start making my own threads just to voice my thoughts on this subject. This post is a really good example on how not to do sales lol bc I honestly think at this point my writing gets confusing.
