What are those new Facebook PAID Posts?

Hello, so i was browsing around facebook and checked this post on Jesus Daily fan page which had this "PAID" label. Can anybody explain what it is ?

Maybe someone paid him to post that shit ?

This post is copyrighted article for earning money.

click on paid

Just looks like a sponsored article. If you have a fanpage you can pay to for your posts to reach a bigger audience of your selected demographics.

Its the branded content feature. For a long time it was only available for verfified pages (with blue badge).
You should read here: https://www.facebook.com/facebookmedia/get-started/branded-content

If you get something from a company and you post a product or anything related to that company then you can use branded content
to show your follower that you´ve got something from this partner/sponsor.

The linked company have insights in this post and can always add a budget for promoting it. And they get a message If someone use this feature with their account. So it is forbidden to use it with other influencer/companies/ or actors without their permission. I would like to add for example Hugh Jackman on a painting because he will see that I tag him....
but facebook told me that they will ban people who abuse it on this way

Inception_AC said:

click on paid

Click to expand...

Like he wrote, click on it and see where it leads.
It will probably lead to an app or advertising platform.. Or cactus

Its sponsored content, when you create a post you can pay to get a bigger audience promotion

It's a Facebook Business thing, you can read more on their site.