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What are these twitter cards?

Discussion in 'Twitter' started by BlackHatsFish, Dec 25, 2014.

  1. BlackHatsFish

    BlackHatsFish Junior Member

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    I see big accounts promoting twitter cards.. what are they? How do they get paid off of them?
     
  2. ringtail

    ringtail Registered Member

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    Twitter cards are one of Twitters advertising assets. You can use a card to display a photo of your product with a call to action button such as show now or view more. The cards are clickable which alleviates the need to have a tweet with a URL in it thus the thought is this leads to a higher CTR. They make money like a normal PPC advertiser would, by spending less on ads than revenue generated by clickers.
     
  3. nutmegger

    nutmegger Registered Member

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    They are the same as big accounts posting ad links, just in the form of twitter cards as cards generally tend to generate more clicks.