Remember that you can also get in-content links from high PR sites too if your content is of high enough quality and you play it smart. If your content is spammy then stick to manual commenting and blogroll exchanges.
The foremost step is to consider the online SEO of your own website. Think about the keywords, tags, meta tags, descriptions, title etc. And also put in some RSS or News links that will keep your site continuously updated without much efforts.
After that you should think about of offsite SEO and link building.
Backlinks are not the only answer to PR. There are tens of other things that need to be taken into account. People pretty much said it here though: Just keep creating unique content on a regular basis. Build some backlinks in a decent manner and you'll do just fine in the long run.
One thing you should know: PR is not the God of all metrics - there are several BETTER and MORE IMPORTANT things to follow. Yet, all that matters is how you rank, how much traffic you get and how much moolah you make. PR means squat. (You can find several PR0-3 site outranking site with PR5-9... in all niches)
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