What are the attribution models in Yandex Direct?

What are the attribution models in Yandex Direct? Which one is better to choose? I often see different ads from advertisers multiple times and am curious to know which model you use?

It's necessary to know the type of product or service you are promoting. Generally, Yandex attributes based on your last significant conversion. If most of your potential customers come from bookmarks in their browser, this means you need to encourage users to add your website to their bookmarks.

sarahtu said:

What are the attribution models in Yandex Direct? Which one is better to choose? I often see different ads from advertisers multiple times and am curious to know which model you use?

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Hello, if you want to get cheaper leads in Yandex.Direct, you need to work on your website so that the user stays on it, fills out some forms, and clicks on some buttons.

Monitor the bounce rate in Yandex.Direct; it shouldn't exceed 30 percent. Then you'll have good website traffic, and Yandex will more frequently put you in the top 3. And the cost per conversion will decrease.