What are some latest ways to run FB Ads

Optimize campaigns to reduce cost per follower, cost per lead, and cost per acquisition.
 
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Start with a small budget and adjust based on performance, Choose the right placement (news feed, Instagram, stories) to reduce costs, Retarget people who have interacted with your ads or page to increase conversion opportunities at a lower cost.
 
xfiles999 said:
So I was wondering how to run FB ads to build targetted followers, lookalike audience for later lead gen purposes while lowering the cost with each iteration.
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Facebook has made it extremely easy right now. The way i run ads for my clients :
- Creat a CBO campaign (min. $100/day)
- We will need 3 DCT ad sets and 1 Champion Ad set
- Each DCT will use our “3:2:2” method which is: 3 creatives, 2 hooks, 2 copies
- Keep the DCTs on for 7 days, extract the winning ad to champion ad set
- Repeat

If a DCT is getting the most ad spend but with bad results turn it off. Make sure you leave it on for at least 3 days
 
To create a good target audience, you need to test campaigns against different target volumes to find out the key factors that give you an effective target audience to set up a perfect campaign.
 
Using Facebook Reels, then creating a user file and running ads to that file is a new way you can test.
 
You can set multiple camps to how their results, create lookalike audiences from these followers to reach more similar people. Then, continuously test and optimize your content, targeting, and budget.
 
Try utilizing dynamic ads to automatically show the best content to your audience, improving conversions and cost efficiency.
 
xfiles999 said:
So I was wondering how to run FB ads to build targetted followers, lookalike audience for later lead gen purposes while lowering the cost with each iteration.
Click to expand...
How to set up a target customer group through each campaign. After each campaign run, you need to gain experience as well as the target customer group for each campaign. Over time, you will set up a stable target customer group and save costs.
 
Currently there are many goals that can run conversion via mess, whatup, conversion via landing page, via web.
Can create files from Fanpage to run remarketing or LAL
 
xfiles999 said:
So I was wondering how to run FB ads to build targetted followers, lookalike audience for later lead gen purposes while lowering the cost with each iteration.
Click to expand...
  1. Optimize through Creative Refresh strategy
    Regularly update image/video content and messages to avoid ad fatigue.
  2. Target based on behavioral signals instead of fixed interests
    Instead of being too specific, use broad targeting to let the system learn and deliver more effectively based on actual behavior.
  3. Use rapid testing model (CBO/AB Testing)
    Allows the platform to automatically distribute budget to the most effective promotion group - increasing scaling speed.
  4. Localize content
    Create content that is relevant to each region/territory to increase engagement and conversion rates.
  5. ⚙️ Integrate external tracking systems (CAPI, GA4...)
    Helps improve performance tracking and analysis, especially when Pixel is limited due to security policies.
  6. Optimize budgets through flexible payment methods and international partners
    Some advertisers choose to allocate their budgets through agencies or accounts with more flexible tax policies.
  7. Run short-term event-driven campaigns (flash campaigns)
    Combine trending content, end quickly to avoid deep moderation and increase visibility.
 
Start your campaign with a small budget after 2-3 days, when you have the good results you want, start increasing your budget to expand your scale.
 
Build multiple campaigns at once targeting different audiences, test their effectiveness to find your ideal target audience, then increase your budget for the campaign that performs well.
 
I am running FB ads by using old (aged) Facebook accounts because they are safer and last longer. I add new payment cards to each account. I also use cloaking to hide my real website from Facebook.
For targeting, I choose a broad audience and turn on CBO (Campaign Budget Optimization) so Facebook can find the best people to show the ads to. This method is working well for me right now.
 
Using video ads and interactive formats like polls has been working well. Testing different ad types and refining audience targeting helps improve results
 
pedroford said:
It is hard to say cause I have a very good Facebook ads manager just for take care of that for me, I am very good in create new things and etc but sometimes we need people so we can scaling, we can’t do everything alone, but if i was you I would try a mentorship with someone that has results for teach me what he knows so i can apply
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If you want a mentorship program or course check Udemy.
 
I think you can set multiple camps to how their results, create lookalike audiences from these followers to reach more people. Then, continuously test and optimize content, targeting and budget
 
To build a targeted following and create lookalike audiences for lead generation you should focus on attracting people who are genuinely interested by defining a detailed audience.
 
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