What are some latest ways to run FB Ads

Run engagement campaigns (like post reactions or video views) on Facebook to attract targeted followers cheaply. Use interest-based targeting first, then retarget engaged users with lead gen ads later. Once you have 500+ followers, create a lookalike audience to scale while keeping costs low. Boost high-performing organic posts to warm audiences for even cheaper leads. Track which followers convert best and refine your lookalike over time.
 
Advertise on BHW
To build a targeted following, lookalike audience for future lead generation purposes while still reducing costs, you can try some of these tips (which we often do to support our clients):

Test multiple ad copy: Always A/B test multiple versions of content, images, CTAs
Specific target, not too broad: Helps Facebook optimize the algorithm easily
Use short videos (15-30s): Videos often have cheaper CPMs than images
⏱️ Optimize running schedule: Run ads during hours with high interaction rates (noon, evening)
Take advantage of remarketing files: Interactive people files help reduce CPC and CPL costs
 
I usually start a campaign with a small budget and then gradually increase it when the campaign is stable and has results. Create engaging videos to attract customers.
 
"Smart approach building a follower base first can bring down costs later. Testing creatives + audience combos is key for cheaper lookalikes.
 
Facebook no longer has the “Follow Page” goal in many accounts, but you can run Page Engagement or Video View to indirectly attract followers:

Suggestions:
Ad format: Short video 15–30s (increase view rate > follow)

Content: Suggestive, useful, create curiosity (eg: tips, knowledge, multiple choice questions)

Call to action: At the end of the video, insert a CTA like “Follow to see part 2”

Run with the goal: Video Views or Post Engagement

Cost reduction tip:
Use Reels format, much lower cost than feed or story.

Target to cheaper files: age 18–24, rural areas (if suitable for the brand)

Test multiple video angles, optimize based on CPC and retention >3s
xfiles999 said:
So I was wondering how to run FB ads to build targetted followers, lookalike audience for later lead gen purposes while lowering the cost with each iteration.
Click to expand...
 
You should run a low initial cost, if your campaign is effective, it will cost low from the beginning and your chain effect will cost less
 
You will find your own target audience then create lookalike audiences based on that. Run 3-5 campaigns for 2-3 days, with each ad set adding 3 ads,
 
You will find your own target audience then create lookalike audience according to that. check which ad is giving better result, keep it, increase budget and delete other ads.
 
Start with a small budget to run engagement or video view ads, then create lookalike audiences from those who interact, and keep testing creatives to lower cost with each round.
 
Create as many campaigns as possible with small budgets, then monitor which ones deliver the best results and scale up the budget for those. In addition to running ads, you should also focus on organic posts this helps build trust with your audience.
 
To effectively build targeted followers and lookalike audiences, focus on creating valuable content, running targeted engagement ads, then using these audiences to create lookalikes to run lead generation ads at a cost that is optimized gradually through testing and tweaking.
 
xfiles999 said:
So I was wondering how to run FB ads to build targetted followers, lookalike audience for later lead gen purposes while lowering the cost with each iteration.
Click to expand...
Depends on your niche. Are you into a BH niche?
 
xfiles999 said:
So I was wondering how to run FB ads to build targetted followers, lookalike audience for later lead gen purposes while lowering the cost with each iteration.
Click to expand...
You should target the specific goals of each campaign differently, so that the customer files do not overlap, causing a waste of advertising budget.
 
xfiles999 said:
So I was wondering how to run FB ads to build targetted followers, lookalike audience for later lead gen purposes while lowering the cost with each iteration.
Click to expand...
try with AB/testing first, and save lookalike audience
 
I think setting up multiple campaigns for different goals and geographies is more effective in terms of area penetration and running ads.
 
It's hard to say because each field has its own advertising effect. You need to focus on your target audience by investing in building attractive visual content. Not only that, you also need to create trending content, which will make your advertising more effective and stable.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top