What are some good local SEO tips or guides

1.​

• E-E-A-T: In the personal injury niche, Google values expertise, so showcase your team’s qualifications, add client testimonials, and use author bios for credibility.
• In-Depth Content: Create detailed guides on common topics (e.g., types of injuries, what to expect in a claim) to cover what people are really looking for.

2.​

• Local & Legal Directories: Make sure you’re listed in top directories like Avvo and Justia.
• Guest Posting: Reach out to reputable legal, local, or health blogs for guest post opportunities.
• Local News: Collaborate with local publications to build credibility and earn local backlinks.

3.​

• Google Business Profile: Keep this up-to-date with images, Q&A, and regular posts.
• Local Keywords: Use location-specific keywords (like “Personal Injury Lawyer in [City]”) in headers and meta descriptions.

4.​

• Fast & Mobile-Friendly: Ensure pages load quickly on mobile, as many will search for lawyers on their phones.
• Schema & Conversion: Add legal schema markup for richer search results, and keep contact info prominent with strong calls to action.

5.​

• Use tools to see which keywords and backlinks work for top competitors, and look for keyword gaps where you can stand out.

Natod said:

I'm doing SEO for probably one of the more combative niches (personal injury lawyers), and I'm looking for any tips or guides on BHW that could help ranking in the top 10.

Click to expand...

1.​

• Ensure your name, address, and phone (NAP) are accurate.
• Add high-quality photos and update your hours.
• Collect and respond to reviews.

2.​

• Ensure consistent NAP details on directories like Yelp, Bing, and social media.

3.​

• Use location-specific keywords (e.g., "best bakery in [city]").
• Include them in titles, meta descriptions, and content.

4.​

• Write blogs about local events, news, or community stories.

5.​

• Ensure your website is mobile-friendly with fast load times.

6.​

• Get backlinks from local newspapers, blogs, or chambers of commerce.

7.​

• Create dedicated pages for each location if you have multiple branches.

8.​

• Add local business schema to your site to help search engines understand your business.

9.​

• Encourage customers to leave positive reviews on GBP, Yelp, and other review sites.

10.​

• Share local events, updates, and engage with your community.

Natod said:

I'm doing SEO for probably one of the more combative niches (personal injury lawyers), and I'm looking for any tips or guides on BHW that could help ranking in the top 10.

Click to expand...