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what are media buys?

Discussion in 'Media Buying' started by bigtyivier2k2, Sep 15, 2010.

  1. bigtyivier2k2

    bigtyivier2k2 Regular Member

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    whata are media buys? ppc, ppv ??
     
  2. Enigma32

    Enigma32 Jr. VIP Jr. VIP Premium Member

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    neither. media buying is traditional marketing. media buyers go and get magazine/tv/radio space and package them up for the advertiser
     
  3. AtAllCosts

    AtAllCosts Junior Member

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    Things you should be searching for on the forum or wikipedia at the very least ;)

    Now I've busted your chops a little, here are some useful responses:

    an example of Media buys are when you buy ad space on a particular site or ad channel, usually to target a specific demographic (that sites main audience) and pay a set bid price for your ad to appear. Think the banners on the sides of btjunkie.

    PPC = pay per click. you pay x amount for every ad of yours a user clicks on. A good example of this model is google adwords.

    PPV = pay per view. you pay x to have your ad shown to y number of people.

    Hope this helps.
     
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