Cost - cost per action you are optimizing towards Reach - how many people saw the ad Frequency - how often they saw it on average Clicks - how many people clicked on the ad Click through rate - clicks/(reach*frequency) Spent today- how much you spent on this ad Today Total spent - how much you spent in the selected date range Max bid - your bid Avg bid - what you ended up paying
This is pretty basic stuff for paid advertising. You've got to go read the basic tutorials of how ad platforms work.
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