what are columns on facebook ads manage?

daigia123

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Hi everyone,
I see these columns:

Results
Cost
Reach
Frequency
Clicks
Click through rate
Spent today
Total spent
Max bid
Avg bid

what are them?
and how to calculate ? .thank for all :cool:
 
Last edited:
Facebook help centre is where you should be. Here is the link to the support - https://www.facebook.com/help/1428545254039017/
 
Cost - cost per action you are optimizing towards
Reach - how many people saw the ad
Frequency - how often they saw it on average
Clicks - how many people clicked on the ad
Click through rate - clicks/(reach*frequency)
Spent today- how much you spent on this ad Today
Total spent - how much you spent in the selected date range
Max bid - your bid
Avg bid - what you ended up paying

This is pretty basic stuff for paid advertising. You've got to go read the basic tutorials of how ad platforms work.
 
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