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what are columns on facebook ads manage?

Discussion in 'Facebook' started by daigia123, Sep 19, 2014.

  1. daigia123

    daigia123 Regular Member

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    Hi everyone,
    I see these columns:

    Results
    Cost
    Reach
    Frequency
    Clicks
    Click through rate
    Spent today
    Total spent
    Max bid
    Avg bid

    what are them?
    and how to calculate ? .thank for all :cool:
     
    Last edited: Sep 20, 2014
  2. daigia123

    daigia123 Regular Member

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    anyone here ? please help me
     
  3. IAmNotLegend

    IAmNotLegend Regular Member

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  4. tomsoyer

    tomsoyer Newbie

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    Cost - cost per action you are optimizing towards
    Reach - how many people saw the ad
    Frequency - how often they saw it on average
    Clicks - how many people clicked on the ad
    Click through rate - clicks/(reach*frequency)
    Spent today- how much you spent on this ad Today
    Total spent - how much you spent in the selected date range
    Max bid - your bid
    Avg bid - what you ended up paying

    This is pretty basic stuff for paid advertising. You've got to go read the basic tutorials of how ad platforms work.