I created a Shopify store today in the Game of Thrones niche and have around 30 items. I also think my site looks surprisingly good. The problem is I don't really have an idea how to advertise the Facebook posts properly. I created a page dedicated to the site and promoted a post of mine with $5.00 targeting US residing women aged 21-45y.o with estimated daily reach 220-770 people: I started it 3 hours ago and have only reached 122 people and have absolutely 0 engagement. No like,no page visit,no anything. The 2 likes are from me and a friend. What seems to be my mistake guys? And do you think I should target larger interest groups?