What am I doing wrong?

I am currently running 2 campaigns with clickbank and bingsads. These are the stats. 100+ hops but not a single one clicked on the buy now.

Could it be that the sales page is not converting well? I am advertising directly the sales page. No landing page in between.

what is the gravity of this particular offer or may be it has something to do with your copy.

BuildMoreLinks said:

what is the gravity of this particular offer or may be it has something to do with your copy.

Click to expand...

One has a gravity of 6 and other 1.6. The other one is a new product.