Wha re the best tools for website traffic analysis?

What I really need to know is what keywords did people use in the search engines which lead them to my site?

What are people looking for when they come to my site?

This would help me pick the correct affiliate products to have on my site.

Only search console will show the keywords.

You can use Google Analytics as a tool to identify your traffic source.

Gecko101 said:

What I really need to know is what keywords did people use in the search engines which lead them to my site?

What are people looking for when they come to my site?

This would help me pick the correct affiliate products to have on my site.

Click to expand...

Good webmaster tools will show you the searches on that have led to your site (you may notice lots of keywords that are driving traffic to your site which you have not directly targeted).

You should ALSO instal a search plugin ON your site that monitors what people search for when they are ON your site.

You'll be suprised how many people overlook this data collection method.

If you have wordpress you can use this plugin; https://en-gb.wordpress.org/plugins/relevanssi/

All the best mate.

- Google Analytics (google.com/analytics)

A completely free service that generates detailed statistics about visitors to your website, Google Analytics is the simplest and most robust web analytics offering. Currently used by over 50% of the top 10,000 websites in the world, according to the site's usage statistics, you can find out where your visitors are coming from, what they're doing while on your site and how often they come back, among many other things. As you get more involved in the site's analytics, you can receive more detailed reports, but it's that ease of use that makes it one of the most popular services.

"There's really only one tool for small businesses need and that's Google Analytics," notes Penn. "It's so incredibly robust in terms of what it offers and if someone tells you that Google Analytics isn't enough for a small business, then frankly they have no idea how to use it properly."

Google Analytics was the unanimous favorite of all the web analytics experts we talked to. -Recommended by all experts

it imposible to have more than you have in google analytics. This because google is hiding (encrypting) some of the keywords that bring traffic to you. It depends form google what they want you to see from there serach

i recommend SimilarWeb to try

SimilarWeb, semrush, alexa,...

Gecko101 said:

What I really need to know is what keywords did people use in the search engines which lead them to my site?

What are people looking for when they come to my site?

This would help me pick the correct affiliate products to have on my site.

Click to expand...

I think Google analytics will do just fine. They control the search engines so they'll provide you with everything you want. Especially when it comes to search results.
I've tried the method. I had a blogger blog and used the analytics tool. They both have the traffic source displayed. Even the countries and the OS or the device. How about that?