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WH info from a BH mind

Discussion in 'Black Hat SEO' started by ipopbb, Sep 8, 2009.

  1. ipopbb

    ipopbb Power Member

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    I created a website with the purpose of reverse engineering the "Content Score" portion of Google's rank equation. The idea is that each page on the site would test the use of a keyword (that no one else on the planet would use) in a single test. Here is an example of a test:

    Source for Code 14: Keywords in blockquote tags
    Code:
    <html>
    <head>
    </head>
    <body>
    <blockquote>GloballyUnusedKeyword</blockquote>
    </body>
    </html>
    
    I created pages like this for every HTML tag and attribute and other qualities like domain, sub-domain, document, url params, etc...

    The idea is that I type my GloballyUnusedKeyword into Google and see how google ranks the single test pages to find out what is most important. As a control I did this twice... two GloballyUnusedKeywords. The results were the same in the two tests which suggests that the sort order is not random.

    The 2 websites were submitted on different weeks via Google's addURL page. No other SEO was performed. No inbound links. This is just a test for the different ways to use a keyword in content. The results surprised me.

    I hope you enjoy these findings as much as I did and please offer suggestions and ideas for more or better empirical methods and experiments. I plan to keep my keywords a secret because I dont want my work to get polluted by conversations.

    The top 12

    1. Code 14: Keywords in blockquote tags
    2. Code 17: Keywords in address tags
    3. Code 7: Keywords in underline tags
    4. Code 46: Keywords in strike tags
    5. Code 11: Keywords in p tags
    6. Code index: A page that links to all tests
    7. Code 56: Keywords in a tag link text
    8. Code 53: Keywords in img alt text
    9. Code 37: Keywords in meta description
    10. Code 52: Keywords in HTML comments
    11. Code 39: Keywords in meta author
    12. Code 38: Keywords in meta keywords

    What startled me was that Title, domain, headings (H1-6 tags), document name weren't anywhere near the top of the list. That is totally contrary to just about all WH advice out there.

    What also startled me was the placement of the index page in the results. The index page contains no references of the unique keyword. Domain and url keyword tests were submitted separately. So apparently link to pages that mention the keyword is the 6th best thing you can do with your content and is more important than on page link text, meta tags, and alt text.

    I only provided the top 12 because they haven't changed ranking and appear to have "settled" into there spots. 13+ are still seeing movement daily. If and when they appear to settle I'll post an updated list.

    This experiment is less than one month old. I'd imagine it is possible for things to change over time... If and when they do I'll update.
     
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  2. waz11

    waz11 Junior Member

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    Interesting results - thanks for running the test.
     
  3. djedje70

    djedje70 Regular Member

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    none of ur fr#$%ing biz dude!!!
    Interesting findings. Keep us updated.
     
  4. barcodeunit

    barcodeunit Junior Member

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    good work. this is indeed interesting
     
  5. herron

    herron Regular Member

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    Great work. Very refreshing to see someone look for some statistical evidence rather than rehashing info that no one even knows the source from.

    What timeframe did you use for your experiment, if you don't mind me asking? (I wouldn't mind giving it a go for further analysis =P)

    One that I have seen elsewhere is linking to a page using your GloballyUnusedKeyword as the Anchor text and the target page not mentioning it. - this causes the target page to be ranked for the anchor text keyword.

    Just one more question, what order did you list your links in the index? I have heard of links being more valuable the higher up the page.

    Great work, once again.
     
  6. jazzc

    jazzc Moderator Staff Member Moderator Jr. VIP

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    I like the way you approached this. Very academic :)

    Congrats.

    What I did not understand though is the exact methodology. Having keyword A means that there is a page that has < a > A </ a> and another that has <b > A </ b> etc. ? Then loop that for kywords B, C , D , E ... inf? :)

    Did I miss something?
     
  7. ipopbb

    ipopbb Power Member

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    8 days on this first result.

    will have to get back to you on the order question... want to look into that. (answered below)

    Thanks for the tip... will add to the tests.
     
    Last edited: Sep 9, 2009
  8. ipopbb

    ipopbb Power Member

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    I think you are seeing it ... but I'll clarify just in case. The same unique keyword is used and one page per tag, attribute, or other test. when each page has only one test you can submit to google and wait then just query the unique keyword to see how google ranks the tests. The idea is that if google weights title tags more than span tags then title tag test should appear higher in the SERPs than the span tag test.
     
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  9. ipopbb

    ipopbb Power Member

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    Ok... The codes appear in ascending order on the index page... knew I did that for a reason.


    Good question!
     
  10. Spaceman

    Spaceman Regular Member

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    Ive PM'd you ipopbb if youre interested.

    A good test may be now - to do a page with a code 7, 17, 46 and 11 all on it - and see if that page outranks a single code 14.

    Just thinking outloud.
    Spaceman
     
  11. jazzc

    jazzc Moderator Staff Member Moderator Jr. VIP

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    Yes, composite tests is the way to go now! Please let us informed of the results.

    +Rep given to OP. One of the most refreshing thread I 've seen in a lot of time!
     
    Last edited: Sep 9, 2009
  12. ipopbb

    ipopbb Power Member

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    I am interested, but I think I might zip up my source in a few days and give it to everyone. Not much to it other than a lot of simple html pages.


    I like your second round test idea! Will work on a plan to test that with a new unique word to not disrupt the round 1 results. Have to think about it... could possibly do it with a round 2 code type... you really got me thinking with that one.
    :)
     
  13. thegodyouthank

    thegodyouthank Newbie

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    I hate that I have to ask this, but what are these "codes" here? I can't find anything on google in reference to this, every search I do just directs me to code.google.com or something that relates to it. I can wrap my mind around what is being said here, but not fully, and if anyone could clear this up for me I would appreciate it greatly! :)
     
  14. Spaceman

    Spaceman Regular Member

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    To picture it - simply replace the original posts word "code" with "HTML File 1"
    "HTML file 2"
    instead of code 1, code 2 etc.


     
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  15. Spaceman

    Spaceman Regular Member

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    Maybe,

    code14.html has keywords in the blockquote tags
    code7.html has keywords in the underline tags

    Thats probably a better visualization.
     
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  16. Spaceman

    Spaceman Regular Member

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    Yeah zip it up dish it out - but I was thinking of a program which generated 10's thousands of pages with ever growing patterns, then writing a scraper to read the serps, then convert the results into %'s or numbers and then stick that in Excel for graphing.

    Not sure what all the tags are - hell this could be done using every tag.
    Automating the generation of the HTML pages within purposefully (and carefully) constructed nested loops would mean.......
    The sky is the limit indeed.......
     
  17. ipopbb

    ipopbb Power Member

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    Looks like 8 days was not enough time... we are in the 2 week time frame now.

    Top 31 of 63 Tests

    1. Code 14: Keywords in blockquote tags
    2. Code 17: Keywords in address tags
    3. Code 7: Keywords in underline tags
    4. Code 46: Keywords in strike tags
    5. Code 11: Keywords in p tags
    6. Code 50: Keywords in td tags inside a thead block
    7. Code 25: Keywords insode dfn tags
    8. Code 21: Keywords inside caption tags
    9. Code 51: Keywords in td tags inside a tfoot block
    10. Code 27: Keywords insode samp tags
    11. Code 34: Keywords inside ins tags
    12. Code 61: Keywords inside h5 tags
    13. Code 35: Keywords inside label tags
    14. Code 44: Keywords inside s tags
    15. Code 5: Keywords in h3 tags
    16. Code 24: Keywords in del tags
    17. Code 26: Keywords in em tags
    18. Code 15: keywords in abbr tags
    19. Code 31: Keywords in font tags
    20. Code 28: Keywords in input tags
    21. Code 42: Keywords in pre tags
    22. Code 36: Keywords in li tags inside ul tags
    23. Code index: A page that links to all tests
    24. Code 56: Keywords in a tag link text
    25. Code 53: Keywords in img alt text
    26. Code 37: Keywords in meta description
    27. Code 41: Keywords in Object param tag name attribute
    28. Code document: Keywords in file name
    29. Code 52: Keywords in HTML comments
    30. Code 39: Keywords in meta author
    31. Code 38: Keywords in meta keywords

    Going to scrub my source files of the unique keyword and upload later today so others can repeat the experiment.

    Isn't it interesting that h5 outranks h3! Can't wait for the rest to settle out.
     
  18. ipopbb

    ipopbb Power Member

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    Attached Files:

  19. bigfred

    bigfred Power Member

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    interesting. So are we saying that the page should have a blockquote and an address tag?
     
  20. stevesdata

    stevesdata Regular Member

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    Thanks for this test it is interesting as I read an article from a guy behind a top SEO firm that went on and on on and on on and on on and on on and on on and on on and on about the importance of H1-H6 tags and how important they were. He may have a point though because he was recommending that not enough ppl use the H3-H6 tags.

    It also goes against a famous article where a load of top SEOs discussed anchor text, title text, alt tags etc. (stuff we all know from lots of other sources too).

    Interestingly I believe that onsite factors are currently only of marginal importance. Bar obvious things e.g. a flash site, shit nav, orphaned pages, no content etc. etc.

    The factors that I believe are becoming more important are:

    Domain Age
    Domain Name e.g. keywordphrase.com
    Offsite factors & Link building

    I am starting to see a ton of high PR sites that have no SEO whatsoever. They are just very old domains.

    Alt text is interesting as I heard a friend banging on about how important that is. However I believe if I had some good links, aged domain, keywords in domain that would kick his arse everytime.

    EDIT: Matt Cutts a few times has also hinted a few times that onsite factors are often not of massive importance. But a lot of BH SEO points to this anyway as you give a sh1t site a lot of links it ranks well ;)

    :)
     
    Last edited: Sep 10, 2009