1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

Weird Adwords Quality Score Issue

Discussion in 'Adwords' started by opie_2k, Feb 13, 2020.

  1. opie_2k

    opie_2k Newbie

    Joined:
    Jun 28, 2018
    Messages:
    7
    Likes Received:
    1
    Gender:
    Male
    I cannot seem to get our Adwords quality score to raise up above 1.9 for some reason and quite confused. Optymyzer gives our landing page scores an A and the ads are direct match single kw adgroups. Moz gives the pages 90's from an SEO standpoint for the same KW's.

    - Account created in 2008
    - On and off activity over the years
    - Bidding at the right levels
    - Direct KW mentions on page including all SEO elements (titles, alt text, H's, etc)
    - Link to privacy policy
    - Our pages are much more dialed in than our competitors
    - Ran ads for 90 days
    - 3-5k month spend

    Could there be some long term ban on our account holding us back? Some type of flag due to lack of spend or activity? Don't really care about the historical data. Should I create a new account?
     
  2. ppcads

    ppcads Junior Member

    Joined:
    Jan 30, 2019
    Messages:
    134
    Likes Received:
    34
    Get get better ctr and u can see rise of quality score. Also add negative kws.
     
  3. opie_2k

    opie_2k Newbie

    Joined:
    Jun 28, 2018
    Messages:
    7
    Likes Received:
    1
    Gender:
    Male
    It's something more than that affecting the entire account.

     
  4. ppcads

    ppcads Junior Member

    Joined:
    Jan 30, 2019
    Messages:
    134
    Likes Received:
    34
    There is no QS for whole account, it is only for campaigns.
     
  5. ppcads

    ppcads Junior Member

    Joined:
    Jan 30, 2019
    Messages:
    134
    Likes Received:
    34
    Btw with legit account u can always contact them and they will give u account manager to optimize ads. Even raising cpc will give u higher QS and QS scores takes time to update.
     
  6. dtang4

    dtang4 Regular Member

    Joined:
    Apr 7, 2010
    Messages:
    316
    Likes Received:
    45
    I am also curious about this and experiencing the same issue.

    I've even created SKAG for specific keywords and repeated the keyword w/in the ad multiple times. Despite this, the score is 2-3/10 w/ a "below average" for ad relevance. I spoke w/ my adwords account manager/specialist and he couldn't provide an explanation. He just said sometimes it takes a couple weeks for the quality score to update.
     
  7. ppcads

    ppcads Junior Member

    Joined:
    Jan 30, 2019
    Messages:
    134
    Likes Received:
    34
    Use url parameters and u can make keywords appearing on landing page dynamically. But biggest problem on QS is usually low cpc. Use few kws per adgroup and it helps too. Basically many good tips when u google how to make get better QS. QS takes time to update so u wont get instant results. I personally dont care about QS cause most of my accs are only to spend threshold in 1 max 2 days and i always use same kws and ads which give good results.