Vicbobo
Newbie
- Aug 22, 2019
- 19
- 2
First, what is the charm of Weibo?
In 2006, Obvious, the founder of blogger Evan Williams, launched the new social media Twitter, and then China launched a new media platform in 2007 that mimicked the Twitter model, but in 2009, for various reasons. They have closed down. In the year of 2007, Sina, Tencent, Sohu and NetEase have successively opened a new media interactive platform based on Twitter, Fan No, and Yi, and defined it as Weibo, short for MicroBlog. . At present, Sina's Weibo platform is the first portal website in China to launch Weibo services. Its popularity, usage rate, preferred rate, satisfaction, user stickiness, authority, attractiveness, monthly coverage, monthly total visits, and monthly totals. The ten indicators of the browsing time were all leading, and in 2014, it was renamed “Weibo”. The Weibo mentioned in the following article, if not specifically stated, refers to Sina's Weibo platform.
With the increasing number of users of Weibo platform, the changing contact between users, and the convenience of publishing information on Weibo and the cheapness of interaction, Weibo as a daily platform can quickly spread any information that conforms to the law of communication. Whether it is a world-wide event or the private life of ordinary people. In the process of information dissemination, since the Weibo platform can forward and comment on the original information, it can pay attention to the posting information account. Those who pay attention to a certain topic or even identify or oppose the topic will gather in the process of information dissemination and discussion. Together, they form a circle of public opinion that subverts the power structure of traditional media discourse. It is precisely because Weibo is constantly changing people's way of life and the way information is transmitted. The museum is also aware of the important influence of this new media on the way of communication and the space of speech, and has joined the Weibo society.
The influence of Weibo comes first from its content characteristics, 140 words + 9 pictures, which can refer to multimedia content, small amount of text, easy to create visual impact, and can also link deep content or express pictures with pictures, which is very consistent with postmodern The “slight level reading” needs of the social individual time is rich and scattered; and the microblogging method is very convenient. As long as you have a mobile phone, you can quickly complete the writing and editing, image collection and processing, realizing anytime and anywhere. Recording, publishing and dissemination, more flexible interpretation and conjecture. In other words, Weibo is a convenient tool for information production and distribution. After Weibo users rise and develop into a public platform, the voice of each Weibo account does not need to use traditional media as an intermediary, but can be cheaper. The new media is released directly into the public society.
In terms of communication characteristics, compared with traditional social networking sites, Weibo can freely choose the publishers of information according to individual interests and opinions, thus forming a relationship between fans and fans. This relationship may not exist in real life. But it is more stable and sincere. Although the two sides may not have common interests and thus form a "weak relationship", this weak relationship is enough to affect the choice of information sources for most users. At the same time, through the comment and forwarding function, the information contained in a single Weibo will be continuously enriched and improved, and will continue to expand in the communication channels and information content. In the mode of communication, Weibo has both fast and two-way characteristics. In some important events and major news dissemination cases, Weibo has surpassed many famous news agencies and paper media. Even in Weibo, there is no shortage of The content of the original Weibo is excellent, but the original Weibo, the commentary Weibo and the forwarding microblog jointly form an information hotspot. Users participate in the dissemination of hotspots and participate in the construction of this information system. Even the information can be transmitted. Constantly changing between the original Weibo, commenting Weibo and forwarding Weibo, this kind of communication charm is not available in traditional media, and it is this kind of media that attracts the most users to participate and enjoy.
In 2006, Obvious, the founder of blogger Evan Williams, launched the new social media Twitter, and then China launched a new media platform in 2007 that mimicked the Twitter model, but in 2009, for various reasons. They have closed down. In the year of 2007, Sina, Tencent, Sohu and NetEase have successively opened a new media interactive platform based on Twitter, Fan No, and Yi, and defined it as Weibo, short for MicroBlog. . At present, Sina's Weibo platform is the first portal website in China to launch Weibo services. Its popularity, usage rate, preferred rate, satisfaction, user stickiness, authority, attractiveness, monthly coverage, monthly total visits, and monthly totals. The ten indicators of the browsing time were all leading, and in 2014, it was renamed “Weibo”. The Weibo mentioned in the following article, if not specifically stated, refers to Sina's Weibo platform.
With the increasing number of users of Weibo platform, the changing contact between users, and the convenience of publishing information on Weibo and the cheapness of interaction, Weibo as a daily platform can quickly spread any information that conforms to the law of communication. Whether it is a world-wide event or the private life of ordinary people. In the process of information dissemination, since the Weibo platform can forward and comment on the original information, it can pay attention to the posting information account. Those who pay attention to a certain topic or even identify or oppose the topic will gather in the process of information dissemination and discussion. Together, they form a circle of public opinion that subverts the power structure of traditional media discourse. It is precisely because Weibo is constantly changing people's way of life and the way information is transmitted. The museum is also aware of the important influence of this new media on the way of communication and the space of speech, and has joined the Weibo society.
The influence of Weibo comes first from its content characteristics, 140 words + 9 pictures, which can refer to multimedia content, small amount of text, easy to create visual impact, and can also link deep content or express pictures with pictures, which is very consistent with postmodern The “slight level reading” needs of the social individual time is rich and scattered; and the microblogging method is very convenient. As long as you have a mobile phone, you can quickly complete the writing and editing, image collection and processing, realizing anytime and anywhere. Recording, publishing and dissemination, more flexible interpretation and conjecture. In other words, Weibo is a convenient tool for information production and distribution. After Weibo users rise and develop into a public platform, the voice of each Weibo account does not need to use traditional media as an intermediary, but can be cheaper. The new media is released directly into the public society.
In terms of communication characteristics, compared with traditional social networking sites, Weibo can freely choose the publishers of information according to individual interests and opinions, thus forming a relationship between fans and fans. This relationship may not exist in real life. But it is more stable and sincere. Although the two sides may not have common interests and thus form a "weak relationship", this weak relationship is enough to affect the choice of information sources for most users. At the same time, through the comment and forwarding function, the information contained in a single Weibo will be continuously enriched and improved, and will continue to expand in the communication channels and information content. In the mode of communication, Weibo has both fast and two-way characteristics. In some important events and major news dissemination cases, Weibo has surpassed many famous news agencies and paper media. Even in Weibo, there is no shortage of The content of the original Weibo is excellent, but the original Weibo, the commentary Weibo and the forwarding microblog jointly form an information hotspot. Users participate in the dissemination of hotspots and participate in the construction of this information system. Even the information can be transmitted. Constantly changing between the original Weibo, commenting Weibo and forwarding Weibo, this kind of communication charm is not available in traditional media, and it is this kind of media that attracts the most users to participate and enjoy.
