Weibo/WeChat/ ... Chinese Social media Marketing

拖拖拉拉 said:

I would not try doing it in English. Chinese consumers appreciate brands that care for their language and culture.

Influencer marketing is quite big in China, although it is way different than how it is done in the West. If you hire someone to handle the influencer marketing, make sure it is an experienced guy/gal from China, as a westerner may possibly have a hard time grasping the concepts of Chinese influencer marketing for some time. Anyhow, I would go that way.

I wouldn't use any bots, and sadly can't recommend any guide or service, but in my opinion being there (in China) is an important part of everything.

Whatever you do, you need to learn how to use Chinese SM thoroughly before jumping in, or hire someone who knows what he/she is doing. All the articles you can find about how Weibo is just a Chinese Twitter and other stuff like that are bullshit. Sure they are similar on the surface, but the way consumers and brands use them are completely different. A western social media management approach to a Chinese social media will fail.

Oh, and make sure you let the clients pay using 微信. It is a big bonus point.

Click to expand...

拖拖拉拉 said:

I would not try doing it in English. Chinese consumers appreciate brands that care for their language and culture.

Influencer marketing is quite big in China, although it is way different than how it is done in the West. If you hire someone to handle the influencer marketing, make sure it is an experienced guy/gal from China, as a westerner may possibly have a hard time grasping the concepts of Chinese influencer marketing for some time. Anyhow, I would go that way.

I wouldn't use any bots, and sadly can't recommend any guide or service, but in my opinion being there (in China) is an important part of everything.

Whatever you do, you need to learn how to use Chinese SM thoroughly before jumping in, or hire someone who knows what he/she is doing. All the articles you can find about how Weibo is just a Chinese Twitter and other stuff like that are bullshit. Sure they are similar on the surface, but the way consumers and brands use them are completely different. A western social media management approach to a Chinese social media will fail.

Oh, and make sure you let the clients pay using 微信. It is a big bonus point.

Click to expand...

Jeromeparton said:

Hi all,

A client of mine is launching his product in mainland China (High end Spirit).
We are currently looking into all different options concerning social media marketing in China.

Anyone who is familiar?
Does it has to be done in Chinese or is English a possibility?

Any referral to guides / bots / services would be great.

Thank you

Click to expand...

Jeromeparton said:

Hi all,

A client of mine is launching his product in mainland China (High end Spirit).
We are currently looking into all different options concerning social media marketing in China.

Anyone who is familiar?
Does it has to be done in Chinese or is English a possibility?

Any referral to guides / bots / services would be great.

Thank you

Click to expand...

拖拖拉拉 said:

I would not try doing it in English. Chinese consumers appreciate brands that care for their language and culture.

Influencer marketing is quite big in China, although it is way different than how it is done in the West. If you hire someone to handle the influencer marketing, make sure it is an experienced guy/gal from China, as a westerner may possibly have a hard time grasping the concepts of Chinese influencer marketing for some time. Anyhow, I would go that way.

I wouldn't use any bots, and sadly can't recommend any guide or service, but in my opinion being there (in China) is an important part of everything.

Whatever you do, you need to learn how to use Chinese SM thoroughly before jumping in, or hire someone who knows what he/she is doing. All the articles you can find about how Weibo is just a Chinese Twitter and other stuff like that are bullshit. Sure they are similar on the surface, but the way consumers and brands use them are completely different. A western social media management approach to a Chinese social media will fail.

Oh, and make sure you let the clients pay using 微信. It is a big bonus point.

Click to expand...

Jeromeparton said:

Hi all,

A client of mine is launching his product in mainland China (High end Spirit).
We are currently looking into all different options concerning social media marketing in China.

Anyone who is familiar?
Does it has to be done in Chinese or is English a possibility?

Any referral to guides / bots / services would be great.

Thank you

Click to expand...

Jeromeparton said:

Hi all,

A client of mine is launching his product in mainland China (High end Spirit).
We are currently looking into all different options concerning social media marketing in China.

Anyone who is familiar?
Does it has to be done in Chinese or is English a possibility?

Any referral to guides / bots / services would be great.

Thank you

Click to expand...