Weekly SEO Tips

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Dear SEO Experts and SEO Newbies,

We have done a bit of research and analysis and returned back to the topic at hand. So, let's focus on content and related stuff.


Yeah yeah yea…. an old well known content is a king or a queen or whatever)) One thing for sure, content is content.
Content is cash, You can't have a site without content. That's just nonsense.

Moreover, studies have shown that longer content ranks significantly higher in Google. Search engines pay very close attention to
“short clicks” vs. “long clicks”, also known as dwell time, which simply measures how long a searcher stays on your page.
You can increase your average dwell time by writing long, engaging content that keeps people reading.


But how to keep visitors alive during reading and don't make them
sleep or ran away from your long long pieces of sh… information?

Use so called "bucket brigades”. A term often used by copyrighters. Bucket brigades – are words and phrases that keep people
stay on your page for a long time.
For instance:

  • Here’s the deal

  • But there’s a catch

  • What’s the real story?

  • How can you actually use this?

  • The best part?

  • Why does this matter?

  • That’s not all…


Keep in mind the structure. It is always easier to read a well structured material. Most people scroll through an entire blog or
infographic to get the overall theme of the content. That's why use subheaders, but not just random ones. Try to make your
subheads as benefit-driven as possible.

One of the winning methods to organize your material in a post is to use APP formula. APP stands for: Agree, Promise, and Preview.
Start your introduction with an idea or concept that a visitor of your site will Agree with. This shows them that you understand their problem.
The Promise is where you give them a peek into a better world. Suggest your solution to their problem. Finally, it’s time for The Preview.
Don’t beat around the bush. Just tell them exactly what the page is about.


The last but not the least, to top it all - would be a good idea to add LSI Keywords to your content.

Latent Semantic Indexing (LSI) keywords are synonyms and closely-related terms to your keywords .
When you include these in your content you help Google understand what your page is all about.
You can find LSI keywords at the bottom of the SERPs.

So, what is your attitude to the point?
What SEO Copywriting Secrets do you have and can share?
 
LinkBuildingServices said:
Dear SEO Experts and SEO Newbies,

We have done a bit of research and analysis and returned back to the topic at hand. So, let's focus on content and related stuff.


Yeah yeah yea…. an old well known content is a king or a queen or whatever)) One thing for sure, content is content.
Content is cash, You can't have a site without content. That's just nonsense.

Moreover, studies have shown that longer content ranks significantly higher in Google. Search engines pay very close attention to
“short clicks” vs. “long clicks”, also known as dwell time, which simply measures how long a searcher stays on your page.
You can increase your average dwell time by writing long, engaging content that keeps people reading.


But how to keep visitors alive during reading and don't make them
sleep or ran away from your long long pieces of sh… information?

Use so called "bucket brigades”. A term often used by copyrighters. Bucket brigades – are words and phrases that keep people
stay on your page for a long time.
For instance:

  • Here’s the deal

  • But there’s a catch

  • What’s the real story?

  • How can you actually use this?

  • The best part?

  • Why does this matter?

  • That’s not all…


Keep in mind the structure. It is always easier to read a well structured material. Most people scroll through an entire blog or
infographic to get the overall theme of the content. That's why use subheaders, but not just random ones. Try to make your
subheads as benefit-driven as possible.

One of the winning methods to organize your material in a post is to use APP formula. APP stands for: Agree, Promise, and Preview.
Start your introduction with an idea or concept that a visitor of your site will Agree with. This shows them that you understand their problem.
The Promise is where you give them a peek into a better world. Suggest your solution to their problem. Finally, it’s time for The Preview.
Don’t beat around the bush. Just tell them exactly what the page is about.


The last but not the least, to top it all - would be a good idea to add LSI Keywords to your content.

Latent Semantic Indexing (LSI) keywords are synonyms and closely-related terms to your keywords .
When you include these in your content you help Google understand what your page is all about.
You can find LSI keywords at the bottom of the SERPs.

So, what is your attitude to the point?
What SEO Copywriting Secrets do you have and can share?
Click to expand...


I just watched a video on Youtube that says exactly what you wrote here... Not sure if I'm allowed to post a link to the video here, the guy gives good advice for noobs like me.
 
naniot said:
I just watched a video on Youtube that says exactly what you wrote here... Not sure if I'm allowed to post a link to the video here, the guy gives good advice for noobs like me.
Click to expand...

Hi naniot,

Suppose you are talking about Brian Dean. He is really cool.
He's got an article on his blog that is devoted to the above mentioned topic.
If you are interested in it, can check it out.
Facing any difficulties in mastering SEO techniques, don't hesitate to ask.
We'll discuss it all together.
 
Do you know what micromoments is? No? You’d better find out…We all live in them.

Smartphones allow us to act on any impulse at any time.
We take immediate action whenever we want to learn, find, do or buy something.
When we act on our needs in-the-moment, our expectations are high and our patience is low.
This makes the quality, relevance, and usefulness of marketing more important than ever.

That’s why, to adapt a site and its content under the model of “micromoment interactions ” -
is the main task of the online strategies in 2016. What is more, don’t forget about “Mobilegeddon”,
the Google algorithm that was released last year, made this kind of design essential. It stated that for all mobile searches,
mobile and responsive sites would be automatically ranked higher than any other, regardless of how well-know they were.

You wonder why responsive design is more preferable in terms of SEO?
  • Makes it easier for users to share and link to your content with a single URL.

  • Helps Google’s algorithms accurately assign indexing properties to the page rather than needing
    to signal the existence of corresponding desktop/mobile pages.
  • Requires less engineering time to maintain multiple pages for the same content.

  • Reduces the possibility of the common mistakes that affect mobile sites.

  • Requires no redirection for users to have a device-optimized view, which reduces load time.
    Also, user agent-based redirection is error-prone and can degrade your site’s user experience.

  • Saves resources when Googlebot crawls your site. For responsive web design pages, a single
    Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with
    different Googlebot user agents to retrieve all versions of the content. This improvement in crawling
    efficiency can indirectly help Google index more of your site’s content and keep it appropriately fresh.
Of course, this design means you’ll have to re-consider elements such as page load times, image load times,
scroll depth and so on. However, by doing so whilst staying up to date with current trends, it will gain you stronger credibility,
a professional image within the industry, and so boost your natural SEO.
 
So, Guys, today on the agenda we have the following list:

  • To get or not to get backlinks from sites with a lower DA than your own?

    That's really a question and quite ambiguous. As you probably know DA metric is
    a decent sorting function, but that does not in any way suggest whether it is a quality
    website that gives good editorial links, that Google is likely to count, or
    how well would this site perform against other sites in Google's rankings for a random keyword.
    To put it simple, high DA is not necessarily a great place to get a link from, as well as,
    low DA is not necessarily a terrible website that won't give you good traffic.
    The metric is based on machine learning algorithms, check the site itself - use it wise.

  • To have backlinks from non-relevant sites from non-relevant niches?

    Our answer is you can have them. But don't think that we are talking about
    "Viagra" or adult sites. If a link is editorial, if it's coming from a high-quality place,
    if there's a reason for it to exist, then Google will count it well. Again, the same issue
    use your brain and look thoroughly through the site.

    So much for it.
    Take care, Guys, and don't forget -
    Penguin is coming!;)






 
LinkBuildingServices said:
Dear SEO Experts and SEO Newbies,

We have done a bit of research and analysis and returned back to the topic at hand. So, let's focus on content and related stuff.


Yeah yeah yea…. an old well known content is a king or a queen or whatever)) One thing for sure, content is content.
Content is cash, You can't have a site without content. That's just nonsense.

Moreover, studies have shown that longer content ranks significantly higher in Google. Search engines pay very close attention to
“short clicks” vs. “long clicks”, also known as dwell time, which simply measures how long a searcher stays on your page.
You can increase your average dwell time by writing long, engaging content that keeps people reading.


But how to keep visitors alive during reading and don't make them
sleep or ran away from your long long pieces of sh… information?

Use so called "bucket brigades”. A term often used by copyrighters. Bucket brigades – are words and phrases that keep people
stay on your page for a long time.
For instance:

  • Here’s the deal

  • But there’s a catch

  • What’s the real story?

  • How can you actually use this?

  • The best part?

  • Why does this matter?

  • That’s not all…


Keep in mind the structure. It is always easier to read a well structured material. Most people scroll through an entire blog or
infographic to get the overall theme of the content. That's why use subheaders, but not just random ones. Try to make your
subheads as benefit-driven as possible.

One of the winning methods to organize your material in a post is to use APP formula. APP stands for: Agree, Promise, and Preview.
Start your introduction with an idea or concept that a visitor of your site will Agree with. This shows them that you understand their problem.
The Promise is where you give them a peek into a better world. Suggest your solution to their problem. Finally, it’s time for The Preview.
Don’t beat around the bush. Just tell them exactly what the page is about.


The last but not the least, to top it all - would be a good idea to add LSI Keywords to your content.

Latent Semantic Indexing (LSI) keywords are synonyms and closely-related terms to your keywords .
When you include these in your content you help Google understand what your page is all about.
You can find LSI keywords at the bottom of the SERPs.

So, what is your attitude to the point?
What SEO Copywriting Secrets do you have and can share?
Click to expand...
This is a great post, thanks man. "Bucket Brigade" just became my new best friend. Catchy content is king man, mix it some quality related content and you've got unique and driven traffic interaction. Wonderful my friend, thanks for the post!
 
Hambone Oblivion said:
This is a great post, thanks man. "Bucket Brigade" just became my new best friend. Catchy content is king man, mix it some quality related content and you've got unique and driven traffic interaction. Wonderful my friend, thanks for the post!
Click to expand...

Thanks Mate. Glad you find it useful.
 
Just some tech stuff to consider:

  • Reviews
If you are using reviews on your site, make sure that not only users, but Google also can read it.
Some of the most popular product review software used today by many sites display the content in
a way that is not readable for Google. They are inserted by means of JavaScript and it can cause
difficulties. So it is better to choose a platform that will embed the review content directly into your HTML.

  • Meta descriptions
Writing unique meta descriptions can be quite a challenging task if we speak about eCommerce sites, for example.
The way out can be - use concatenation schemas to automate meta description creation through generating unique
content. This is a small piece of code that uses a predetermined set of “rules” to write relevant descriptions automatically.
You will get dynamic descriptions.
 
  • Unique product description
Further to eCommerce sites keep in mind that having unique product descriptions for your content is a very effective way
to differentiate among competitors. If you share your descriptions with websites like Amazon or eBay, Google
assigns the value of that description to them. Informative content only provides an SEO benefit if it’s unique.
Don’t forget, Panda is watching you. Do not duplicate the content of your competitors.
If the range of your products is very big first pay attention to the best selling ones.

If you sell your products through other sources, such as an Amazon or eBay store, do not use your unique descriptions in
these product feeds. Doing so will undo all the hard work you put into making them. Instead, use the manufacturer’s descriptions
for these additional storefronts, unless you can take the time to create unique ones for them as well.
  • Avoid duplicate pages or domains
This is usually happening when a site has an active “www” and “non-www version”. This duplication leads to problems of
distribution of ranking equity. As with product descriptions, the authority and value of your content is diluted across every
duplicate page. This means your pages compete against one another in search.

To identify multiple versions of your domain:
  1. Use a tool like screaming frog, deepcrawl, or SEMRush

  2. Review Google Analytics data for organic landing pages to see if unwanted subdomains appear.

  3. Search Google’s index of your site by using advances modifiers, such as “site:mysite.com -inurl:www” to
    display all indexed pages on your site that are not located in the www subdomain.
Ideally, you’ll block test subdomains before creating them, but if you notice them in your index, be sure to update your
robots.txt as quickly as possible.

By the way, we finally have the notion about two major changes about Penguin.
Penguin's data is refreshed in real time now and it has become more granular.
Penguin now devalues spam by adjusting ranking based on spam signals,
rather than affecting ranking of the whole site.
 
plagiarising content will get you warnings.
Google’s best practices say that a page should load in under 4 seconds, and the faster your
site becomes, the better. Because of the growing availability of high-speed internet,
users have an expectation that the content they want will
be immediately available.

If your website takes too long to load, many customers will simply go back to the search results
and find a competitor with a quicker website. For SEO, everyone needs to think fast and become
an expert in identifying and correcting anything that slows your page speed down.

Google’s first hint that they meant to take page speed seriously came with their Caffeine update,
which created a fresher, rapidly updating search index. In the years following this change, the
studied user behavior to identify how people interacted with slow sites.

Bounce rate, load time, and time on site are three metrics that should be monitored in your
analytics alongside traditional session metrics. While site speed is not directly a ranking signal,
it does affect user signals, which Google uses to determine which site to serve
up as a “best guess” to user queries.

Free tools, such as Web Page Test allow you to identify bottlenecks in page speed. As new
technologies are developed, look for ways to improve you page speed using them.
Google’s recently announced AMP project promises to provide much quicker loading on
mobile devices, though it’s still not optimized for eCommerce.
 
Last edited:
LinkBuildingServices said:
  • Prioritize speed
Google’s best practices say that a page should load in under 4 seconds, and the faster your
site becomes, the better. Because of the growing availability of high-speed internet,
users have an expectation that the content they want will
be immediately available.

If your website takes too long to load, many customers will simply go back to the search results
and find a competitor with a quicker website. For SEO, everyone needs to think fast and become
an expert in identifying and correcting anything that slows your page speed down.

Google’s first hint that they meant to take page speed seriously came with their Caffeine update,
which created a fresher, rapidly updating search index. In the years following this change, the
studied user behavior to identify how people interacted with slow sites.

Bounce rate, load time, and time on site are three metrics that should be monitored in your
analytics alongside traditional session metrics. While site speed is not directly a ranking signal,
it does affect user signals, which Google uses to determine which site to serve
up as a “best guess” to user queries.

Free tools, such as Web Page Test allow you to identify bottlenecks in page speed. As new
technologies are developed, look for ways to improve you page speed using them.
Google’s recently announced AMP project promises to provide much quicker loading on
mobile devices, though it’s still not optimized for eCommerce.
Click to expand...


You just copying pasting stuff now?

1IizSla


You should at least link back to the original source: http://www.trinityinsight.com/blog/seo/20-ways-improve-ecommerce-seo/
 
LinkBuildingServices said:
We gather the most relevant information from all sources to make it available in one place, where it is also possible to discuss the given information.
Click to expand...

But unless you publish the source it looks like the information is coming from you, which clearly it isn't.
 
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