A friend of mine who works in SEO shared some interesting secrets on how to artificially boost website traffic. He runs a netlinking business and uses some lesser-known methods to inflate the audience on his sites. I think some of you might help me understand more, as he wouldn’t reveal all his secrets.
Here’s what he explained: platforms like Semrush estimate traffic based on the volume of keywords a site ranks for, so he manages to "fake" these numbers to strategically boost his audience. One of his techniques involves manipulating the search volume of specific target keywords.
For instance, he runs Facebook Ads campaigns and redirects the clicks to specific Google search queries, which creates artificial search volume. This makes those keywords appear more popular, which increases their value and improves his site’s positioning. As a result, he boosts his Semrush ranking and attracts more clients through netlinking platforms.
I think it's a pretty clever approach, but I still don’t fully understand it :
1. Could someone here explain in detail how this technique works?
2. Does it have a specific name?
3. And are there other ways to increase traffic like this without using Facebook Ads and bots ?