Website value

You can browse flippa / feinternational / empireflippers and you'll get a general idea of how online sites are valuated.
 
What do you mean by "age for normal website"?
Is it how long the website have existed?
Age is an important factor which senior marketers and search engines put much value on. Even a PBN have more value if it`s older.
 
EmpireFlippers is pretty accurate with their website estimation tool. FE International as well, but they usually deal with 6+ digit websites.

The thing is there is no right tool that will always be right because it highly depends on how the website makes money. SaaS and subscription websites are much more valuable than content and affiliate websites that rely a lot on organic traffic, which can go down at any time.
 
Flippa is the easiest to compare with other sites people have sold. But yea 12x as another user said is a good standard
 
Now that we have 10 years of data, we can see how the average multiple has changed annually.
"Multiple" = a multiple of the business’s profit. We use that multiple to determine the valuation, or list price for the business. We calculate the profit for the business using SDE (Seller’s Discretionary Earnings) using this formula:

SDE = Net Profit + Owner Wages/Benefits,
Or, in other words:
SDE = Total Sales – Cost of Goods Sold – Expenses + Owners Wages/Benefits

What is also discussed and needs explaining is when we say, for example, a “multiple of 2.44x.” What this means is: the amount paid for the business is a value of 2.44 times the profit (SDE).

EXAMPLE: A business that is doing $300,000 in profit per year that sold for 2.44x means the selling price was: $300,000 * 2.44 = $732,000. This works in reverse as well. If a business sold for $723,000 at 2.44x, then (2.44 = $732,000 / 2.4x means the profit was $300,000). Note that the SDE is typically calculated for the trailing twelve months (TTM) of the business.
Multiple
https://digitalexits.com/whats-your-online-business-worth/
business-worth-1105_multiples-by-year.png
 
does anyone have an actual formula??
i dont quite understand the replies above
 
does anyone have an actual formula??
i dont quite understand the replies above

There is no such formula. It can be 12 x monthly profit all the way up to 40+ x monthly earnings. It all depends on your website niche, types of revenue, traffic, age, backlinks, etc... Many factors to consider.
 
The best you can do is to contact EmpireFlippers by email. They respond very quickly and they will estimate manually your website worth.

All tools out there are not as accurate as a human being eye as he has done that before and knows the process.
 
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