Website structure [Travel niche] - SEO

bottingisfine

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I am creating a directory of hotels in the travel niche (lol I know its high competition) using Wordpress.

What is the best way to organize the pages?
  • I am targeting 150 cities
  • 15 hotels per city
  • There are 50 states

What is the best way to organize this so the user can filter well?

  • domain.com/estate/best-15-hotels-in-city/hotel ?
What's the best way to do the filtering? I have used Filter Everything Pro plugin but this means that I will have to create 50 + 15 categories and that will be bad for indexing and filtering, no?

Thanks in advance
 
I am creating a directory of hotels in the travel niche (lol I know its high competition) using Wordpress.

What is the best way to organize the pages?
  • I am targeting 150 cities
  • 15 hotels per city
  • There are 50 states

What is the best way to organize this so the user can filter well?

  • domain.com/estate/best-15-hotels-in-city/hotel ?
What's the best way to do the filtering? I have used Filter Everything Pro plugin but this means that I will have to create 50 + 15 categories and that will be bad for indexing and filtering, no?

Thanks in advance
Which theme are you using for this? What is your budget for marketting?
 
What is the best way to organize the pages?
Personally, I would do it like this...

domain.com/state/city/hotel_1
domain.com/state/city/hotel_2
...
...
domain.com/state/city/hotel_15

This means that you'd have to create these (2453) pages...

- home page
- 1 category page (states)
-- 50 sub-category pages (1 page for each one of the 50 states)

- 1 category page (cities)
-- 150 sub-category pages (1 page for each one of the 150 cities)

- 2250 other pages (hotels) - each one of these 2250 pages would list 1 hotel...

Now, there is probably a better / hassle-free way of handling the page creation and site structure, I don't know cause I've never had to build complex sites like these, but this is how I would do it manually. But you should look for ways to automate this, search for travel-specific or directory-specific themes or plugins, I'm sure there are options out there given how popular Wordpress is :)

What is the best way to organize this so the user can filter well?
all I know (from experience when I searched for hotels during my previous travels) is that price and number of stars (hotel quality) are pretty important. So, no matter which options you include in your sorting and filtering plugin these 2 must be included...

Actually, check out your competitors and see how they do it and you can get inspiration from their sites :)

I will have to create 50 + 15 categories and that will be bad for indexing and filtering, no?
why 50 + 15?? You need to create over 2000 pages (as I explained above), not 50 + 15.... that is, if you do want to structure your site properly for SEO and UX purposes, otherwise sure, you can cram everything onto one page, but then don't expect your visitors to like your site.

Indexing is sometimes dependent upon your site structure, so you do want to create a clean, easily crawlable, and easy to navigate structure (hence why I've recommended the structure mentioned above).

As for filtering, I would put the filters on the homepage and on the 2 category pages (states and cities)
 
Im actually trying to build the same type of site, before I dive extremly deep into it and potentially use the wrong theme on wordpress, Im attrying to achivve the same SERP for 50 states, but only major cities. What would the best theme on wordpress that would help make this processes a lot more easy? Also any good resources on how to build this on wordpress, im very new to it, and I seen videos and post about using, Parent / Child Pages to achive this. Also have seen post achive this using Categores / Tags, what would you say is the proper way to achive proper SEO and SERP?
 
Any theme is ok. I recommend Kadence, best theme out there imo.
Thanks for that advice, what about the strategy? ie. xxx.com/state/city/service-name would it be best to build as "Page Parent/Child" or using "Posts Parent(Categories)/Child(Tags)? Im not sure what would be the best, and I would use permalinks to connect relationships right?
 
Best is state/city/service but if you are a newbie just go for categories and you will go faster lol

You can always do it well in your next site
 
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