1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

WebSite Structure Siloing - Theming

Discussion in 'White Hat SEO' started by bigN13, Mar 28, 2011.

  1. bigN13

    bigN13 Newbie

    Joined:
    Jan 15, 2011
    Messages:
    7
    Likes Received:
    1
    Hi, I have a simple :) question about siloing
    I am administering my local business website, which provide only one specific service. After reading a lot about siloing (or else theming) of a website, I am struggling to implement it to my webstie.
    My main concern is to get higher rankings for long tail keywords e.g. "car rental London", "car hire London", "rent a car London".
    Does anybody know if I Should create 3 pages each focusing on one of these spesific keywords and then build my structure underneth them.
    "car rental London> car rental London airport"
    "car hire London> car hire London airport" etc

    or just 1 optimized page for 3 keywords. eg
    "car hire London, car rental London, rent a car London > car hire London airport"

    Since, these keywords are synonyms, will google consider that I'll have a keyword Canibalism (theme diluting) if I choose, 3 seperate pages?

    Thank you in advance
     
  2. felipe

    felipe Newbie

    Joined:
    Mar 25, 2011
    Messages:
    15
    Likes Received:
    1
    I always decide if i will create a new page for a related keyword based on the number of #searches.

    If the number of searches is low i will just use one page for all keywords,if is high i will create another pages.

    Silo is more about internal link structure,just link your internal pages with related ones..
     
  3. bigN13

    bigN13 Newbie

    Joined:
    Jan 15, 2011
    Messages:
    7
    Likes Received:
    1
    The thing is that the above keywords more or less has the same search volume. Otherwise I definetely use your approach.
     
    Last edited: Mar 28, 2011