1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Website speed effecting page rank.

Discussion in 'White Hat SEO' started by madhatter$, Apr 1, 2011.

  1. madhatter$

    madhatter$ Newbie

    Joined:
    Aug 25, 2010
    Messages:
    38
    Likes Received:
    5
    Does anyone have a good resource or article that explains how the load time of a websites pages changes Page rank?

    How big a factor is load time?

    At what speed will a website be penalized?

    How much will it be penalized?

    Can extremely fast websites get a bump?
     
  2. Downsin

    Downsin Newbie

    Joined:
    Jul 18, 2010
    Messages:
    18
    Likes Received:
    4
    defiantly effects auto traffic
     
  3. beazt

    beazt Power Member

    Joined:
    Oct 29, 2009
    Messages:
    765
    Likes Received:
    1,245
    Occupation:
    IM
    Location:
    BHW
    Home Page:
    I don't think it affects the "Page Rank", but it certainly is a factor as far as ranking of a webpage in SERP is concerned. Google had even publicly stated this, check out one reliable source here:
    Code:
    http://searchengineland.com/google-now-counts-site-speed-as-ranking-factor-39708
     
  4. talruum

    talruum Junior Member

    Joined:
    Dec 21, 2010
    Messages:
    161
    Likes Received:
    30
    I say: BLAH! :)

    Google tell that my ecommerce site load in 15 secs and I'm still ranking good. (And my site load in less than a second).

    They are trying to tell everyone to use best practices: use css, compress javascript, minyfy everything, remove all comments, gzip, host your images on cdn, etc. But not everyone need this...

    And think about it: if google are saying that almost people doesnt have a "good computer and a good internet connection" to load your website, so them doesnt have "enough money" to buy your stuff either. It's some kind of "balance", dont you think?
     
  5. madhatter$

    madhatter$ Newbie

    Joined:
    Aug 25, 2010
    Messages:
    38
    Likes Received:
    5
    What is auto traffic?

     
  6. Autumn

    Autumn Elite Member

    Joined:
    Nov 18, 2010
    Messages:
    2,197
    Likes Received:
    3,045
    Occupation:
    I figure out ways to make money online and then au
    Location:
    Spamville
    This is how landing page speed affects your Adwords quality score, so it's logical to assume a similar system is in play for the organic results.

    Code:
    http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=87144
    http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=93116
    
     
    • Thanks Thanks x 1
  7. edthered

    edthered Registered Member

    Joined:
    Feb 24, 2011
    Messages:
    61
    Likes Received:
    5
    Location:
    England
    There are a lot of factors affecting a webpage load time. Your website design is only "ONE" among these factors. Don't take everything Big G says to heart ;)
     
  8. Chrisss

    Chrisss Senior Member

    Joined:
    Feb 22, 2011
    Messages:
    842
    Likes Received:
    172
    Location:
    BHW
    It does not affect your PR but it's a factor that G use for SERP's. It was added to their system last year!
     
    • Thanks Thanks x 1
  9. madhatter$

    madhatter$ Newbie

    Joined:
    Aug 25, 2010
    Messages:
    38
    Likes Received:
    5
    Thanks for the help guys!
     
  10. flaktrak

    flaktrak Power Member

    Joined:
    Mar 1, 2010
    Messages:
    522
    Likes Received:
    139
    Location:
    South!
    THing that slows my pages down more than anything else is adsense ads!!! 75% of load time is adsense. So eventually sites only pushing fast loading affiliate/cpa ads will rank?? I think google on a scare campaign again. However I do try and make my site load as fast as possible anyway. Users HATE slow sites.
     
  11. Chrisss

    Chrisss Senior Member

    Joined:
    Feb 22, 2011
    Messages:
    842
    Likes Received:
    172
    Location:
    BHW
    I hear what you are saying and it's always a good idea to be a bit skeptical related to the information G provide.

    But - as you state yourself. Users hate slow sites. So what G want, is to provide users with a pleasant experince, so if 2 websites has the same SEO work done (off page and on page), then will the webpage with the fastest loadtime be a the first spot.

    Like a lot of onsite SEO, then don't I think it's a factor that makes a big different. But it all adds up :)
     
  12. Autumn

    Autumn Elite Member

    Joined:
    Nov 18, 2010
    Messages:
    2,197
    Likes Received:
    3,045
    Occupation:
    I figure out ways to make money online and then au
    Location:
    Spamville
    Indeed, G is all about the user experience. The fact that load speed is a quality score issue with Adwords definitely indicates that they would/will introduce into the organic serps; they also filed a patent about it.

    I was reading some stuff about load speed and Adwords, and their definition of "slow" is the geographical average for where your site is hosted + 3 seconds. So I assume something similar applies to the organic results.

    I've also read studies where they reported a drop of 10% in traffic for every additional second of wait time (ie people getting sick of waiting and clicking away), so fast load times are also essential just for conversions and making good money out of your clicks, regardless of serp benefits.
     
  13. ljt3759

    ljt3759 Regular Member

    Joined:
    Nov 18, 2009
    Messages:
    228
    Likes Received:
    100
    Occupation:
    Entrepreneur
    Location:
    Lewis-Tisdall.com
    Home Page:
    Google has said quite a lot on it, they said they want the internet to be as fast as turning the page in a book, but also said that their algorithm on speed only affects 1% of people. I did a post on it here http://www.blackhatworld.com/blackh...17072-double-speed-your-website-tutorial.html with how to speed your site up too, it is basically what Talruum said, and Autumm, your right. 7% of people leave your site for every second of waiting time.
     
  14. thedon23

    thedon23 Elite Member

    Joined:
    Dec 21, 2009
    Messages:
    1,759
    Likes Received:
    1,268
    Good thread with some valuable insight. Anybody know of a good guide to speed up a Wordpress based site? My sites are slow as sh*t!
     
  15. Techxan

    Techxan Elite Member

    Joined:
    Dec 7, 2011
    Messages:
    3,092
    Likes Received:
    3,592
    Occupation:
    Local SEOist
    Location:
    TEXAS (you have to yell, its the law.)
    One thing that will make a dramatic difference is to reduce the photos you use to the actual size they will be displayed.

    If your original is a half page in size, and you upload it but display it at 1/4 size, the browser still has to load the full image, it just displays it smaller. If you re-size the image to the displayed size then upload, it will load proportionately faster.

    This really makes a difference if you have multiple images and tell WP to display them smaller than they actually are. Each full image loads and is shrunk down to the size it is displayed, increasing load times.

    I am not sure, bet I bet a 72 DPI image will load faster than a 300 DPI one as well.
     
    • Thanks Thanks x 1
  16. Trojan12

    Trojan12 Junior Member

    Joined:
    Mar 8, 2012
    Messages:
    116
    Likes Received:
    12
    I know it affects your CTR of your adwords. So you end up paying more CPC and get lower adrank. This is purely on Adwords.

    Cheers.
     
  17. ljt3759

    ljt3759 Regular Member

    Joined:
    Nov 18, 2009
    Messages:
    228
    Likes Received:
    100
    Occupation:
    Entrepreneur
    Location:
    Lewis-Tisdall.com
    Home Page:
    My blog post was mostly targeted at wordpress sites, you can check it out here: http://www.webmastershelpguide.com/how-to-double-the-speed-of-your-website

    In basics some things you can do are:


    • Use W3 Total Cache (Don't use other cache plugins, this is the best by far)
    • You can minimize the HTTP requests, this post on yoast is pretty good for it http://yoast.com/reduce-http-requests-wordpress/
    • A really good plugin for optimizing images is smush.it It hardly reduces the quality of an image and takes the file size down a lot, or you can open an image in photoshop (or GIMP) and click file, save for web devices.
    Any questions I'd be glad to help.
     
    • Thanks Thanks x 1
  18. thedon23

    thedon23 Elite Member

    Joined:
    Dec 21, 2009
    Messages:
    1,759
    Likes Received:
    1,268
    Awesome! Made those changes and my site speed (according to SerpIQ) went from like 64/100 to 86/100.

    Good stuff. +rep :)
     
  19. ljt3759

    ljt3759 Regular Member

    Joined:
    Nov 18, 2009
    Messages:
    228
    Likes Received:
    100
    Occupation:
    Entrepreneur
    Location:
    Lewis-Tisdall.com
    Home Page:
    Great results! I still haven't Gzipped my site and I'm on 91/100
    I shall try and reduce my http requests also.

    Thanks for the rep! I hope it helps other members too.