So I want to share my SEO story here. Its a kinda weird and its the first time I have seen something like this. Basically I have been working on this website for a while and have been doing huge amount of SEO for it. The website is 3 months old (its a blog), and all my SEO work is white hat with some grey hat here and there. After 3 moths of building quality back links, etc, I have been fluctuating between page 2 and 3 in Google. The keyword I am trying to rank for gets about 5000 monthly searches on Google. I have been on yahoo page 1 for a while. Anyways, I was getting about 200-300 daily uniques from search engines. So recently I checked my website and saw a huge spike in my traffic, Google was sending me over 6000 uniques daily! After further investigation I found out that I am on page 1 of Google for a completely different keyword. The keyword get over 800,000 searches on Google a month! and is extremely competitive. I mean if I told you the keyword, you will be like WOW. The worst (or best) part is I didn't target that keyword at all! Never used it in a single anchor text for backlinks, don't have the site optimized for it. I checked and saw that I am still on page 2 for the keyword I actually wanted to target, and the keyword is not even close to being as competitive. But there is a problem, my site doesn't really relate to the keyword I am ranking so high for. Basically all this extra traffic is going to waste. What do you guys think about this? Have you heard of something like this before? Do you think it is only temporary? Should I make changes to my site for the new keyword? Anyways I just thought I would share with you guys. EDIT: I do want to add that indirectly the keyword is mentioned in the content of the site, but never was it really the focus.