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Website rankings destroyed, what approach to take?

Discussion in 'Black Hat SEO' started by vroom, Jul 13, 2012.

  1. vroom

    vroom Newbie

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    After the Penguin update, my website's rankings went from top 10 to literally out of the top 1000. I've tried hiring SEO services and changed some of the on-site SEO, but the rankings would not go back up. I was thinking of re-creating a new website (it's a real business/service-based site). However, my domain was roughly 5 years old and the name matches the name of my business. If I simply buy an aged domain, will it retain the effects of an aged domain and help the SEO out (rather than buying a completely new domain)? Or what would be my best approach?
     
  2. jascoken

    jascoken Senior Member

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    The first thing you need is a comprehensive analysis of your link/anchor profile.

    Only after that can you get a feel for whether a proper dilution and on-site re-structuring campaign will work.

    Majestic SEO provide free reports if you own a site; you just have to upload a certain file they provide (to prove ownership) and then you can access a whole bunch of great profile reports.

    http://www.majesticseo.com/

    Once you determine if a site may be saved, then you can make the decision as to whether you need to consider a new domain etc.

    We recently posted this on Penguin recovery:

    http://www.backlinkbanzai.com/GooglePenguinPart2.htm

    You should also consider your SEO strategy going forward; do you want to risk this whole process again? Consider building a much wider collection of smaller traffic-generating sites that could feed into your present domain/service (or not - as necessary) and offer much more ongoing protection.

    Sales-funnel breadth is massively important now; do NOT rely on single ranking pages/sites if you own a 'real' business. Yes; it's hard-work and time-consuming - but so is going broke!
     
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  3. thedarkest12

    thedarkest12 Regular Member

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    I have an issue with a site also, and found after analysis with Majestic, I can see a great report, though I'm not skilled in breaking down the presented data in a way to know how and what I need to do to rectify the penalty.

    Sure, the primary backlink anchor text is massively out proportioned, but after the primary anchor text, there is mostly the naked URL, and generic anchors and so forth...

    Not sure now what to think. I was expecting a total onslaught of targeted anchor text with little dilution of generic anchors.
     
  4. jascoken

    jascoken Senior Member

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    Did you read the post I offered above? It goes into huge depth on anchor-profiling and the metrics involved. There's far more to it than just blasting a few varied anchors at the pages; you need to look at the percentages/weighting etc.
     
  5. thedarkest12

    thedarkest12 Regular Member

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    Jascoken ... I am reading it right now and comparing to my .csv file.

    I'm a business owner, and not an SEO professional, so I grasp concepts but have to re-read fine details over and over before they sink in...I also have OCD type behaviour, so I posted before I started reading lol. I apologise but am reading through it now.
     
  6. tombourlet

    tombourlet Registered Member

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    Contact webmasters of sites that you have sitewide links on. I don't bother getting more than 2 links per domain (except for high power sites such as news sites).
     
  7. thedarkest12

    thedarkest12 Regular Member

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    Jascoken, I have been analysing my spreadsheet of results from the report and comparing one at a time, point by point to those mentioned in your very thorough and in depth article on this matter. My report was made using Majestic btw. I have a few questions if I may.

    1) How does one count the 'root' keyword density accurately in OpenOfficeCalc. In order to do this, there would need to be a function to firstly count all words within the anchor text column, and then secondly, a second count of the instances of the 'root' keywords to then accurately perform a calculation. I'm no Spreadsheet wizard so I was curious if you have a function or equation to call this procedure?

    2) I have 5000 backlinks, of which 433 are unique anchors, making my Unique Phrase Density a Factor of 10, so I am assuming I will need to increase my total volume of anchors by a further 567 unique anchor text (LSI and long tail social phrases etc). This is basically doubling the number of backlinks to the target URL - will this be an issue if performed quickly using a paid for SEO service, ie, flagged up further velocity warnings?

    3) The top ten most used anchors appear no more than 10% of the total volume of the backlinks for the URL, except for one (the main root keyword) which is also a variation of the EMD. This appears to be 10% of the total backlinks (around 500), where as the next 9 out of the top 10 are mostly generic junk anchors at around 150 backlinks (ie 150 x click here, 150 x site etc etc). However the naked URL only appears at position 14 with only 77 instances. The remainder of the backlinks are mostly 1 and 2 instances, so a high volume of one off backlink anchors. In order to increase the volume of the actual naked URL itself into the top 3 positions, I'd have to build around 1500 naked URL backlinks from somewhere.

    4) 57% of the backlink profile are "no follow" and not at the 30% recommended level.

    5) I believe most of the backlinks come from web 2.0, wiki's and blog comment posts, however, without going through and assessing every single originating back link I'm just guessing on the services we used over the past year or so (we used mostly Greg's LinkPushing.net service and a few manual pyramids).

    In your opinion, is the site recoverable with this type of backlink profile, and if so, which element do you believe triggered the Penguin trigger, and what steps/how fast would you recommend to recover the site and lift the penguin penalty flag in this instance?


    Many thanks for you informative article post and help in advance.