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Website Positioning

Discussion in 'BlackHat Lounge' started by stick777, Mar 27, 2009.

  1. stick777

    stick777 Registered Member

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    Sorry if I'm not posting in the right area.
    I am talking with a company that is confident they can fullfill this in a reasonably short amount of time. Less than 8 months for any niche.
    Does anyone pay for website positioning with google? Is it unrealistic to pay up to $750 per/mnth for 1st position, $600 for 2nd, $500 for 3rd ect down to the bottom of 10 postitions? Any feedback from someone with this experience would be appreciated.
     
  2. vegasvillan

    vegasvillan Regular Member

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    what keywords do they want?
     
  3. stick777

    stick777 Registered Member

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    All pertaining to real estate.
     
  4. chickenugget

    chickenugget Newbie

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    Difficult one really - my company has clients that pay low 5 figure sums per month for Top 3 positions in super competitive markets.

    Best thing to do is some financial modelling to see if the return is worth it. Use Google Adwords tool to get the exact match volumes for your keywords, use circa a 20% CTR for position 1 downwards to work out visitors per month and then apply your site mertrics such as Conv % and average order value and then you have a financial value for positions 1 to 10 in Google.
    If it is a decent return on what the company is offering then go for it - if not re-negitotiate.

    Whatever decision consider a bonus/penalty model for positions you might get. E.g. you agree to pau them a base fee of $500 a month for a base position of 7 on page one, if in month 4 they are above 7 then they get a bonus based on how much above, if below they get a penalty e.g. they only get paid $250.

    If that model doesn't work then get them to sign a contract that if they haven't hit those positions by Month 8 then they will work for free until they do (always a chance that they will just buy spammy links) so you need to find the right balance here.

    Also what happens when you get to position 1??? Do you continue to pay each month (likelyhood is that they would have gone out and bought links on your behalf with a monthly/yearly tenancy). These payments will need to continue else they will be removed and your site will split in rankings. Who owns these links, make sure you get full transparency.

    Hope it helps - if it does hit the thanks button.
     
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  5. stick777

    stick777 Registered Member

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    thanx chickenugget! Any one of those top 10 positions would be charged accordingly and monthly. No monthly charge at all (other than the $3,000 set up for website) if you don't get listed. I didn't realize it was so high. I guess it is not as automated as I thought.
     
  6. ukescuba

    ukescuba Jr. VIP Jr. VIP Premium Member

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    what cities are you targeting? or are you targeting the broad term real estate...

    if its the broad term then getting 1st place spot for the term real estate $750/pm in my opinion would be worth it! LOL
     
    Last edited: Mar 28, 2009
  7. stick777

    stick777 Registered Member

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    Its a smaller city around 130,000 in Ontario, Canada, approximately 350 competitors. If it was a broader scope I didn't think that would be so bad but with a smaller city, I thought that was a little steep.
     
  8. showbizvet

    showbizvet Power Member

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    ukescuba and chickenugget give some good advice. Using some BH and mostly WH stuff I took a stock market term to page two of Google, it's slipped now to page 3, but I'm no longer working on it. It took a lot of serious work and effort. Sure there is some software to help, long tails to target, etc... but he wanted one (the most competitive term) particular keyphrase targeted.

    I got a lot more thatn $750 a month, but then (during that period) he was my only client and I gave him my best. Real estate in general would be tough.. but OUCH... look at this...

    Results 1 - 10 of about 458,000,000 for real estate ontario canada. (0.25 seconds)

    and with quotes...

    Results 1 - 10 of about 1,240,000 for "real estate ontario canada". (0.23 seconds)

    neither would be a cake walk, but the second example is certanly doable, with effort and enough money.
     
  9. theconfidenceman

    theconfidenceman Regular Member

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    im seeing two sets of numbers above. and both are really easy to achieve a top position with a small amt of work. are you saying youve got 130k results.. or 350??... either way --- yes the monthly fee they are offering is very high.
     
  10. ukescuba

    ukescuba Jr. VIP Jr. VIP Premium Member

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    if you only have 350 competitors for your particular keyterms your being ripped off and you can probably get ranked doing the work yourself and save yourself a ton of money
     
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