- Mar 4, 2015
- Reaction score
When translating your website for localization, there are a few considerations to keep in mind to optimize SEO:
1. URL Structure: Both options you mentioned are valid and can work well for SEO purposes. However, it is generally recommended to follow a consistent URL structure across your website for better organization and user experience.
a. www.example.com/fr/ - Using language codes in the URL (e.g., /fr/) is a common practice for language-specific versions of a website. This approach keeps the URL clean, simple, and easy to understand for both users and search engines.
b. www.example.com/fr/keyword/ - Adding keywords in the URL, along with the language code, can provide additional context for search engines. This option can be useful if the translated content is highly relevant to a specific keyword or topic.
2. Content Relevance: The most important aspect for SEO is to ensure that the translated content is relevant and provides value to your users. Focus on translating and optimizing the content itself, including meta tags, headings, alt tags, and other on-page SEO elements.
3. URL Redirects: Whichever option you choose, make sure to set up proper URL redirects from the original page to the translated version. This will maintain the SEO value of the original page and help search engines understand the language variations.
4. Language Annotations: Additionally, consider using hreflang tags in your HTML to indicate language and regional targeting to search engines. This helps search engines understand the language-specific versions of your website.
In summary, the choice between the two URL structures ultimately depends on your specific goals and requirements. Prioritize optimization of the translated content itself, maintain a consistent URL structure, and ensure proper redirects and annotations for better SEO performance.
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