Website languages and SEO

Scorpion Ghost

Scorpion Ghost

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According to AI, it's better for SEO to have a natively translated website into other languages instead of the Google translate widget. Also says the google translate website widget is being phased out, or you have to pay for it now.

I figure, I could go native for a site that's not too big, and just get my English file, and have AI create one for a dozen languages, and do it like that. Or I could use google or some widget possibly and get 150,000 languages with one little implementation.

So I'm wondering, what do you guys do about your website being available in multiple languages? I'm particularly interested for SEO benefits, but also anything else you can mention that's relevant.
 
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If seo is the goal Id rather have properly translated pages than rely on a translation widget it gives you more control over content and seems better for users as well For smaller sites using AI as a starting point and then reviewing translations sounds like a practical approach.
 
I dunno about the trasnalte to each language thing so much, after seeing a fourthwall site i have, have litterally every country translated, and major SEO titles, and tags etc being changed to suit language.

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The blocked are the country language variation pages. Before it ahrefs WAS crawling all versions, lol and thats why i got the shitty health score.
 
to me just a native language is fine because there are many extension to translate a language for better SEO
 
Scorpion Ghost said:
According to AI, it's better for SEO to have a natively translated website into other languages instead of the Google translate widget. Also says the google translate website widget is being phased out, or you have to pay for it now.

I figure, I could go native for a site that's not too big, and just get my English file, and have AI create one for a dozen languages, and do it like that. Or I could use google or some widget possibly and get 150,000 languages with one little implementation.

So I'm wondering, what do you guys do about your website being available in multiple languages? I'm particularly interested for SEO benefits, but also anything else you can mention that's relevant.
Click to expand...
I prefer separate translated pages when SEO matters. widgets are quick, but native page give more control over keyword , indexing, nd user intent in each market imo.
 
If you use AI, make sure to review and localize the content instead of publishing raw translations, and implement proper hreflang tags for each language.
 
One of the biggest mistakes I see with multilingual websites is how translations are implemented. Honestly, it doesn't matter what tool you use to translate your content as long as the translation makes sense, includes the relevant keywords, and actually reads naturally for native speakers.

The biggest thing I always emphasize is this: use your translations to create separate pages. Don't, and I really mean don't, just add a language switcher that changes the text while keeping the exact same URL. If your English page is atlasgrowthmarketing.com, your Spanish version should be something like atlasgrowthmarketing.com/es. Most websites use language folders like /en and /es, and in my experience those dedicated URLs perform dramatically better in search than simply swapping the page language without changing the URL.
 
I went the native page route on separate URLs per language and it was worth the extra work. Used AI to get a first pass translation then had someone who actually speaks the language clean it up, mostly for tone and local phrasing. Google seemed to index and rank those way better than the widget setup I tried before.
 
Google won’t index widget translations and they don’t create separate indexable pages so there’s zero SEO benefit from them.
 
Scorpion Ghost said:
have AI create one for a dozen languages
Click to expand...
@Scorpion Ghost worth knowing before you build twelve of them: hreflang is ignored unless the pages point back at each other, and even wired correctly it only picks which version gets shown. Google's docs are explicit that it isn't a ranking signal. So the folders only pay off where there is actual search demand in that language, and I would rather do one or two markets properly than twelve thinly.
 
I'd choose properly localized pages over automatic translation if SEO is the goal. Native or carefully reviewed translations usually provide a better user experience and are easier for search engines to understand
 
I’d much rather own 3 fully indexable language markets that actually rank and convert than offer 150 widget languages that bring zero organic hits.
 
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