Discussion in 'Adwords' started by shenZi, Jan 29, 2012.
Are you curious because you want to compare others' numbers to yours? That would be pretty useless. There's so many things affecting conversion rate.
But to satisfy your curiosity, I'll give you some numbers. I manage PPC campaigns for these clients, all US traffic.
Client A: about 2.3%, some categories higher and I've seen close to 10% in some categories at certain times of year. More competition in this area and conversions are currently lower than they were when started campaign five years ago. Hundreds of items ranging from $20 to $75.
Client B: Thousands of items selling $1 to a few at $1500. I don't promote those under $20. Rates at around 2% as well but near 3% this month and close to 4% last week, his best ever. This after telling him to change his pages to increase conversions. He finally started doing it this month and look at the results.
Client C: Just starting on his campaign but his conversion rate was 5% last year. Basically same product selling in different sizes ranging from $15 to low $100s. Hoping to increase conversion to 8% or more based on account analysis and optimization.
Other clients over the years with wide range of conversion rates in many verticals. One was over 10% consistently.
So many factors would influence conversion rate....what platform the shop is on, the design, marketing tactics, prices, etc. It's hard to answer a blanket question without setting some specifics.
You know, there's an interesting service in the hotel industry. All hotels report their stats to this data mining company. In return they get to participate and see the numbers of their local competitors. There might be the need for a similar service for e-commerce sites (this might already exist too). basically e-commerce sites would give up their data, and in return they would get industry reports to they can benchmark!
-1,7% in 2011
The average conversion for shops is 2%
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