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Webshop: Your conversion rate?

Discussion in 'Adwords' started by shenZi, Jan 29, 2012.

  1. shenZi

    shenZi Regular Member

    Sep 23, 2009
    Likes Received:
    Hey everybody,

    i think this thread is interesting for all people
    who have an online-shop or want to build.

    So please answer follow facts about your webshop:

    1. Your Conversion-Rate?
    2. Your webshop is for which country/s?
    3. Your average price category

    So i will start...

    1. Last 2 months: 2,3%
    2. Germany
    3. 100-200$


    Now it´s your turn... I´m curious

    Best regards,
  2. LucidMarketing

    LucidMarketing Regular Member

    Jun 25, 2011
    Likes Received:
    Are you curious because you want to compare others' numbers to yours? That would be pretty useless. There's so many things affecting conversion rate.

    But to satisfy your curiosity, I'll give you some numbers. I manage PPC campaigns for these clients, all US traffic.

    Client A: about 2.3%, some categories higher and I've seen close to 10% in some categories at certain times of year. More competition in this area and conversions are currently lower than they were when started campaign five years ago. Hundreds of items ranging from $20 to $75.

    Client B: Thousands of items selling $1 to a few at $1500. I don't promote those under $20. Rates at around 2% as well but near 3% this month and close to 4% last week, his best ever. This after telling him to change his pages to increase conversions. He finally started doing it this month and look at the results.

    Client C: Just starting on his campaign but his conversion rate was 5% last year. Basically same product selling in different sizes ranging from $15 to low $100s. Hoping to increase conversion to 8% or more based on account analysis and optimization.

    Other clients over the years with wide range of conversion rates in many verticals. One was over 10% consistently.
    • Thanks Thanks x 1
  3. Design Superstars

    Design Superstars Registered Member

    Jan 30, 2012
    Likes Received:
    Graphic Design / Web Development / Motion Graphics
    Home Page:
    So many factors would influence conversion rate....what platform the shop is on, the design, marketing tactics, prices, etc. It's hard to answer a blanket question without setting some specifics.
  4. GokuSS4

    GokuSS4 Newbie

    Mar 9, 2012
    Likes Received:
    You know, there's an interesting service in the hotel industry. All hotels report their stats to this data mining company. In return they get to participate and see the numbers of their local competitors. There might be the need for a similar service for e-commerce sites (this might already exist too). basically e-commerce sites would give up their data, and in return they would get industry reports to they can benchmark!
  5. ghettogong

    ghettogong Regular Member

    Oct 7, 2009
    Likes Received:
    -1,7% in 2011
    -bankrupt europe
    -around 50

    The average conversion for shops is 2%
    Posted via Mobile Device