HI there,
Most websites will see bounce rates fall somewhere between 26% and 70%. The average bounce rate for the websites in my sample set was 49%. The average bounce rate for all visits in the set was 45%. I threw out the outliers—the 1% bounce rates. The highest bounce rate was 90.2%; the low (from a properly functioning profile) was 27.33%. The low across all (including broken implementations) was 1.23%.
whats a good bounce rate
As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
The most common range (range being a 5% increment) was between 35 and 40 percent.